#Japan #Huawei #Tokyo #Automotive #HIMA

Exploring Huawei's Impact on the Automotive Industry

On October 16, 2026, a pivotal seminar titled "The Impact of Huawei's HIMA and Its Tier-1 Strategy" will be led by Tadayoshi Takahara, CEO of Tech-T. This event promises to offer valuable insights into the rapidly changing dynamics of the automotive industry, particularly influenced by ICT companies such as Huawei.

Seminar Overview

The automotive industry in China is experiencing a paradigm shift, moving away from the traditional pyramid structure where manufacturers once sat at the top. Huawei’s HIMA (Harmony Intelligent Mobility Alliance) is leading this transformation, redefining product planning, brand appeal, sales, store operation, onboard OS, autonomous driving, and more. In this new model, the OEMs are becoming more like sub-contractors under Huawei's expansive umbrella.

The seminar, organized by the New Social System Research Institute, will feature extensive discussions based on field studies conducted in November 2025 and July 2026. Participants can expect to gain a deeper understanding of HIMA's business model, its sales channels, and the expansion of its vehicle lineup from 10 to 14 models including minivans and fastbacks.

Key Topics to be Discussed

1. Redefining Automotive Market Positions: A closer look at where Chinese vehicles stand in the global market, including their share in the BEV (Battery Electric Vehicle) sector.
2. HUAWEI's Role in HIMA: Insights into Huawei's strategies as a 'Tier-1 (minus 1)' player, where they dictate much of the automotive structure, ultimately turning traditional manufacturers into production arms.
3. Revolutionizing Sales and Customer Engagement: An examination of how Huawei is redefining how EVs and smartphones are marketed, including strategies using live streaming and influencer engagement.
4. Vehicle Lineup Expansion: Understanding the rationale behind expanding vehicle models and types under HIMA, transitioning from SUVs and sedans to sportier options.
5. Toyota's Strategy in China: An analysis of Toyota's current position and future strategies within this rapidly evolving landscape.
6. Implications for Japanese Companies: Special insights and recommendations for Japanese automotive manufacturers, parts suppliers, and software companies as they navigate this new era.

Who Should Attend?

This seminar is designed for:

• - Executives and strategic planners from automotive manufacturers and parts suppliers.
• - Professionals involved in SDV, automotive software, ADAS, autonomous driving, IVI, and onboard operating systems.
• - Experts focusing on market research, product planning, marketing, and sales strategies within the Chinese automotive landscape.
• - Representatives from ICT and electronics firms, trading companies, financial and research institutions seeking to understand the mobility industry's structural changes.

Additional Information

Participants will have the option to attend through a live Zoom webinar or to access recorded sessions for two weeks following the event. This flexibility allows attendees to gain insights at their convenience, making this a unique opportunity for industry stakeholders to engage with the latest trends and strategies shaping the automotive sector.

Contact Information

For inquiries, please contact:
New Social System Research Institute
2-6-2 Nishishinbashi, Minato-ku, Tokyo, 4F, Zaimax Nishishinbashi Building
Email: [email protected]
TEL: 03-5532-8850
URL: SSK21

With over 28 years of experience, the New Social System Research Institute (SSK) conducts approximately 500 business seminars annually, providing crucial information in an ever-evolving business landscape. We strive to be a strategic partner for our clients, helping them navigate challenges and seize opportunities as they arise.