#Japan #Instagram #Matsumoto #I Search Marketing Japan

Case Study: Boosting Revenue with Instagram

Introduction

In the picturesque city of Matsumoto, Nagano, a local Italian restaurant faced significant challenges due to seasonal fluctuations in tourism. Mr. B, the owner, lamented the limited local customer base, leading to empty seats during off-peak seasons. Despite investing in advertisements through local papers and free publications, he found their effects minimal. Seeking a solution, he attended a seminar hosted by I Search Marketing Japan Inc., where he discovered the potential of Instagram search-driven local marketing.

Instagram Optimization: The Game Changer

After implementing Instagram marketing strategies, Mr. B focused on optimizing for hashtags like #MatsumotoLunch and #ShinshuItalian. He began sharing not just enticing food photos but also engaging reel videos showcasing the chef’s cooking process and local produce.

The results were astounding. In just two months, the restaurant's followers skyrocketed from 2,500 to 7,500, and the number of reservations from tourists jumped to double the previous year's figures. Overall, the restaurant experienced a staggering 120% increase in revenue. Mr. B shared, “Previously, we were branded as only a ‘seasonal tourist spot,’ but thanks to Instagram, we now attract new customers year-round. Even our posts highlighting local ingredients resonate with foreign travelers, leading to an unexpected increase in overseas guests.”

Ongoing Support: A Trusted Partnership

Unlike many firms that simply implement solutions and step away, I Search Marketing Japan emphasizes continuous post-implementation support. Mr. B appreciated how the dedicated team provided monthly analytics updates, offering insights into their marketing efforts' performance.

For instance, when they strategically posted a reel themed around Shinshu Wine and Local Cheese during summer, it garnered over 50,000 views, resulting in a surge of reservation requests. This seasonal strategic planning is pivotal in ensuring stable customer arrivals.

Insights from I Search Marketing Japan

President Kim Seong-cheol strongly advocates for local dining establishments utilizing Instagram search tools. He explains, “Unlike urban areas, local regions have limited natural foot traffic. Therefore, achieving visibility in search results can drastically affect business survival. Instagram is the key platform favored by tourists and younger audiences—it’s essential that local restaurants leverage this opportunity.”

The company aims to expand its services further, enhancing support for local restaurants through advanced search optimization and multi-language capabilities in social media marketing.

Company Overview

Company: I Search Marketing Japan Inc.
Location: 3F 315, Frontier Shinjuku Tower Office, 3-9-7 Nishi-Shinjuku, Shinjuku-ku, Tokyo
CEO: Kim Seong-cheol
Established: October 2024
Services Offered: Instagram advertising management, social media marketing support, AI marketing system development
Website: I Search Marketing Japan
Phone: 03-6736-4754
LINE ID: @isearch