Unveiling AI Communication Strategies at the PR and IR Department Workshop
The Second Workshop for AI Utilization in PR and IR Departments
Company Overview
Nikkei BP Consulting, based in Minato City, Tokyo, is poised to host the second workshop aimed at enhancing AI utilization within PR and IR divisions. Scheduled for November 7, 2025, this workshop promises to be an advancement from its initial session held in July, which laid the groundwork with an introductory exploration of AI applications in corporate communications.
Thematic Focus on AI Agents
The upcoming workshop, titled "Corporate Communication Strategies in the AI Agent Era," will feature groundbreaking examples from Lion Corporation and the latest insights from GenerativeX. Additionally, participants will gain access to preliminary findings from our second survey regarding the state of generative AI within PR and IR sectors.
Context of the Event
The year 2025 is being referred to as the year of the AI agent, signaling a pivotal shift from simply assisting users through dialogues to executing autonomous business tasks. This paradigm shift introduces a world where AI agents can autonomously handle routine tasks such as media monitoring, competitive analysis, and reporting, around the clock. Companies in the PR and IR sectors are compelled to adapt to these changes swiftly, as speed and quality of information disclosure are becoming critical to maintaining competitive advantage. The gap between organizations that successfully leverage AI agents and those sticking to traditional methods is widening.
Workshop Overview
- - Date and Time: November 7, 2025, from 16:00 to 18:30 (registration starts at 15:30)
- - Venue: AP Nihonbashi, Conference Room D
- - Location: 6th Floor, Nihonbashi Front, 3-6-2 Nihonbashi, Chuo City, Tokyo
Accessibility: A brief two-minute walk from Nihonbashi Station Exit B1 and five minutes from Tokyo Station’s Yaesu Central Exit.
- - Target Audience: Professionals in PR and IR departments
- - Cost: Free (by invitation only)
This workshop is a closed event exclusively for companies that participated in the second survey on generative AI uptake in PR and IR departments.
Program Schedule
- - 16:00 - 16:05: Opening Remarks
- - 16:05 - 16:45: Keynote Speech
Speaker: Shintaro Yamaoka, Manager of Digital Strategy & Data Science Group at Lion Corporation
- - 16:45 - 17:15: Special Lecture
Speaker: Yuto Ueda, Co-founder and Chief AI Officer of GenerativeX
- - 17:15 - 17:30: Panel Discussion
Panelists: Shintaro Yamaoka, Yuto Ueda
Moderator: Ryo Okawa, Nikkei BP Consulting
- - 17:30 - 18:30: Networking Session
Profiles of Key Speakers
- - Shintaro Yamaoka: After joining Lion Corporation in 2000, Yamaoka has transitioned from production technology research to driving digital transformation in his current role as Manager for the Digital Strategy Department. He leads digital strategy initiatives across organizations, enabling business reform and new value creation through a community-oriented approach to AI utilization. He has recently been recognized in the Generative AI Awards 2024.
- - Yuto Ueda: Ueda is a co-founder and Chief AI Officer at GenerativeX, having previously acquired experience in management consulting and AI solutions. His focus revolves around advancing business reform through generative AI applications aimed at major Japanese companies. He is the author of key resources on generative AI's business integration and application.
From Fundamentals to Implementation
The initial workshop laid out the foundation for understanding how generative AI could transform PR and IR practices, with over 30 attendees taking the first step toward utilizing AI in their operations. The upcoming workshop will enrich this knowledge by focusing on practical applications drawn from award-winning implementations by Lion Corporation and insights from several industry experts.
Recent Trends in AI Utilization
Our second survey conducted from September 3 to October 31, 2025, sheds light on how AI adoption has evolved in this space.
Key findings indicate that 94% of PR and IR professionals are integrating generative AI in some capacity, with formal organizational adoption increasing significantly—33.3% confirmed full implementation, up from 22.5% in the previous survey. Popular tools being used include ChatGPT, Microsoft Copilot, and Gemini.
The survey also identified a significant emphasis on creativity and the unique abilities of humans in managing AI output, highlighting a strategic shift in roles as automation takes over routine tasks and human effort transforms into strategic value creation.
With ongoing interest in AI agents, the workshop will not only present these revelations but also discuss practical strategies for enhancing operations through generative AI.
Building a Continuous Learning Community
Nikkei BP Consulting aims to create a sustained learning community, ensuring continuous education and sharing of progress among participants over time. Future sessions will build upon the outputs of previous workshops, promoting ongoing development and adoption in the PR and IR fields.
The mission of the AI Communication Task Force is to spearhead the strategic application of generative AI technology across enterprises, fostering enhanced corporate communication and creating new business opportunities.
Topics Business Technology）
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