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Insights into Women's Beauty Ingredient Trust

In collaboration with Kirei Style, a platform dedicated to sharing beauty and health information with a vision of maintaining beauty for now and in ten years, a comprehensive survey was conducted involving 2,000 women aged between 20 and 59 across Japan. The objective was to uncover the most trusted beauty ingredients among these women and investigate how confidence in these ingredients varies by age and life circumstances.

Survey Overview

• - Demographics: 2,000 women aged 20 to 59
• - Method: Online survey
• - Date: April 22, 2025
• - Key Question: "Which beauty ingredient do you trust the most for effectiveness?"
• - Response Options: Vitamin C, Collagen, Hyaluronic Acid, Ceramide, Placenta, Retinol, CICA, Niacinamide, Others, Don’t know/No awareness.

General Results

The survey revealed that Vitamin C and its derivatives dominate the trust rankings with a significant 25.3% of respondents opting for it as their most trusted ingredient. Following closely, collagen and hyaluronic acid were tied at 8.5% each. Retinol also garnered attention with 5.6% acclaim. However, notably, a substantial 41.4% of respondents indicated they were either unaware or had no considerations around these products.

Age-Based Trust Analysis

Diving deeper into age demographics, the survey results indicate that different age groups have distinct preferences and insights regarding trusted ingredients:

• - In the 30s: This age group shows a strong inclination towards ingredients that have recently gained popularity for their effectiveness, such as Vitamin C for brightening effects, Retinol to boost skin cell turnover, Niacinamide for improving skin tone, and CICA for soothing skin irritation. These choices strongly correlate with hormonal changes that often lead to skin troubles in this demographic.

• - In the 40s and 50s: Participants in these age brackets predominantly favored ingredients like hyaluronic acid, collagen, ceramide, and placenta, all known for their moisturizing properties and ability to enhance skin elasticity and firmness. These results mirror the natural decline in skin moisture levels with age, leading to a heightened focus on hydration and skin care.

• - In the 20s: Interestingly, over half of respondents in their twenties indicated they either did not know or had not thought about these ingredients. This suggests many of these young women are still in the early stages of finding suitable skincare products for their needs, pointing to a lack of experience in product selection.

Influence of Parenthood on Ingredient Preference

The survey further examines how parenthood affects ingredient selection. The data suggests that women with children expressed a greater preference for collagen and hyaluronic acid. The changes in hormonal balance and the physical toll of parenting—such as sleep deprivation and fatigue—prompts a need for ingredients that aid skin hydration and barrier protection.

This study highlights the dynamic nature of beauty ingredient preferences, influenced heavily by life stages and individual skin concerns. By choosing the right ingredients that cater to their current needs, women can achieve more satisfying skincare outcomes.

Conclusion

Kirei Style serves as a valuable resource for women seeking to navigate the complexities of beauty and skincare. With its commitment to delivering relevant health and beauty information, Kirei Style encourages women to explore this platform to address their daily concerns and enhance their beauty routines.

For more detailed insights or to explore more about Kirei Style’s offerings, visit Kirei Style.

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