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Eastman Launches Esmeri™ CC1N10: A Breakthrough in Sustainable Beauty

Eastman, a globally recognized specialty materials company, has just unveiled its latest innovation, Esmeri™ CC1N10—a cutting-edge, high-performance cellulose ester micropowder designed specifically for color cosmetics. This product is not only effective but also addresses environmental concerns, meeting stringent EU regulations regarding microplastics. The elegance of Esmeri lies in its ability to offer unmatched performance while being environmentally friendly, thus making it an ideal choice for modern cosmetic brands that are committed to sustainability.

A Sustainable Alternative

The Esmeri™ CC1N10 is proudly sourced from sustainably managed forests, contributing to its appeal as an eco-friendly option in the competitive beauty market. As consumers become increasingly aware of the impact their purchases have on the planet, products like Esmeri set a new standard in compliance with environmental regulations. Its biodegradable properties ensure that it breaks down naturally, reducing pollution and promoting a greener future.

Eastman's commitment to responsible sourcing is further reflected in Esmeri’s certifications: the Programme for the Endorsement of Forest Certification (PEFC™) and compliance with Forest Stewardship Council (FSC®) standards. These endorsements affirm that the raw materials used in Esmeri are sourced responsibly, reinforcing the brand's dedication to sustainability.

Performance without Compromise

The performance attributes of Esmeri™ CC1N10 are impressive. The micropowder enhances the visual quality of cosmetic products, offering:

• - Soft-focus optical effects: It provides a desirable blurred effect, rendering skin imperfections less visible, while ensuring a lovely finish.
• - Enhanced color payoff: Users will appreciate the improved color intensity and uniform coverage across various applications, such as lipsticks, foundations, and pressed powders.
• - Compatibility in formulations: Esmeri is designed to blend effortlessly with lipophilic cosmetic formulations, ensuring stability without compromising effectiveness, making it a sustainable alternative to traditional microparticles.

Cosmetic giants are more than just brands; they create experiences. With Esmeri in their formulations, brands can offer a smooth, even finish that not only looks good but feels good too.

Meeting Regulatory Demands

As regulations around cosmetic ingredients tighten, Eastman recognizes the need for brands to adapt and evolve. Travis Smith, Vice President at Eastman, emphasized that beauty brands must anticipate upcoming regulations and societal demands for safer, more sustainable products. Esmeri™ CC1N10 is designed to help brands stand out in a crowded market while fulfilling the expectations of an eco-conscious consumer base.

The Product in Action

At the recently held in-cosmetics Global in Amsterdam and NYSCC Suppliers' Day in New York, the unveiling of Esmeri CC1N10 generated considerable interest among formulators looking for innovative and sustainable solutions. The product’s unique attributes promise to enhance various cosmetic applications:

• - Lipsticks: Gain improved color intensity for a long-lasting and smooth application, boasting greater evenness of coverage.
• - Liquid foundations: Achieve beautiful soft-focus effects that minimize imperfections for a flawless finish.
• - Pressed powders: Benefit from optimal pick-up and compaction for a photo-ready appearance.

A Commitment to the Future

With over a century of expertise in cellulose esters technology, Eastman is well-positioned to lead the charge in sustainable personal care solutions. Chris Killian, Eastman’s Senior Vice President, articulated the company’s commitment to sustainability by stating that they aim to align their growth with mindful practices that benefit both consumers and the planet.

As we witness a shift towards more responsible cosmetics, the introduction of Esmeri™ CC1N10 solidifies Eastman’s role as an innovator in the sector. This pioneering product not only anticipates the demands of eco-conscious consumers but also demonstrates a successful integration of performance and sustainability.

For additional information and insights into how Esmeri CC1N10 can transform your cosmetic products, visit the Eastman website to explore this innovative technology further.