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OneTrust's New Step in AI Data Management

OneTrust has made a significant advancement in data governance by launching its Consent Management as a Snowflake Native App, announced during the Snowflake Summit 2025. This innovative tool is aimed at helping organizations better manage consumer data consent, ensuring compliance with privacy policies while seamlessly integrating with AI strategies and marketing operations.

The Essence of Data Consent

In today's complex data ecosystem, where various tools and technologies converge, managing customer consent efficiently poses a challenge for organizations. Blake Brannon, Chief Innovation Officer at OneTrust, emphasized the importance of consent as the cornerstone of responsible data usage. “Our Consent Management Snowflake Native App bridges that gap by empowering organizations to activate real-time, consented data not just for marketing, but also for analytics, personalization, and AI use cases,” he stated. The app is designed to respect user preferences and enforce data governance policies, enabling organizations to leverage trusted data and innovate confidently.

Enhancing Data Governance and Compliance

The OneTrust app provides numerous benefits:

1. Enforcing Data Governance Policies: The app ties customer consent directly with Snowflake's existing data security protocols. Businesses can thus safeguard data access automatically, streamlining the handling of permissions without hampering operational speed.

2. Closing Compliance Gaps: This tool facilitates secure sharing of consent data between users, including third-party collaborators, while applying necessary masking and access controls, helping to ensure corporate data privacy regulations are consistently applied.

3. Respecting User Privacy Choices: With near real-time consent data, organizations can instantly halt data processing when consent is revoked, enhancing customer trust by demonstrating a commitment to respecting privacy preferences.

The Rising Demand for Consent Management Tools

According to Snowflake’s 2025 Modern Marketing Data Stack report, there’s been a remarkable 53% increase in the use of consent management tools over the past year. As marketers increasingly turn towards first-party data to navigate the complexities of signal loss and elevated consumer privacy expectations, tools like OneTrust’s Consent Management app are essential in ensuring adherence to user consent. This app positions organizations to maximize the value derived from their first-party customer profiles, with guarantees that all utilized data respects consumer preferences.

Bridging Technology and User Trust

David Wells, Industry Principal at Snowflake, remarked, “OneTrust equips data and IT managers with the governance tools necessary to comply with privacy laws and honor individual consumer preferences, while simultaneously empowering marketing teams with consented customer data.” With Snowflake continuing its mission to optimize data mobilization, partnerships with companies like OneTrust ensure that customers can utilize their data responsibly in a secure environment.

Expanding Opportunities in the Data Ecosystem

Snowflake Marketplace plays a pivotal role in enabling organizations to explore additional data applications and AI products, easing the integration process while enhancing customer experience. The on-demand access model not only accelerates revenue growth but also improves profit margins for businesses leveraging these tools efficiently.

The Snowflake Native App Framework invites developers to create applications, utilizing Snowflake's robust core features, thereby distributing them globally and deploying them within customer accounts seamlessly.

About OneTrust

With a mission to promote ethical data usage, OneTrust enables companies to handle data responsibly. Its platform not only simplifies consent collection but automates data governance through integrated privacy and risk management solutions. With acknowledgment as a leader in the market and a portfolio of over 300 patents, OneTrust serves a vast customer base from renowned enterprises to startups. To delve deeper into OneTrust’s offerings and their relevance in today’s data-driven world, visit www.onetrust.com.

In conclusion, the introduction of the OneTrust Consent Management app marks a significant evolution in how organizations can manage data responsibly, emphasizing the growing importance of compliance and consumer trust in an increasingly digital landscape.