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A New Era of Play for Preschoolers

The world of children's play is about to get even more exciting with the unveiling of an innovative toy line inspired by the popular YouTube series, Danny Go! This show, a delightful mix of music, movement, and engaging silliness, has captured the hearts of children worldwide. Created in 2019, Danny Go! has transformed into a cultural phenomenon for kids aged 3 to 7, boasting nearly 4 million YouTube subscribers and over 4 billion views. As the show kicks off its holiday offerings, its partnership with Just Play, a renowned global toy company, is set to bring the show's vibrant energy into children's homes in a brand new way.

The New Toy Line

In time for the holidays, Just Play has launched three dynamic toys that encapsulate the essence of Danny Go! These toys are designed to encourage movement, creativity, and interactive play for preschoolers. The toy line is available for pre-sale on Walmart.com, with in-store availability commencing on November 28, 2025.

1. Danny Go! Color Beat Drumsticks
For kids who love music and rhythm, these 11.5-inch drumsticks are designed to inspire creativity and fun. Made with soft foam and capable of producing 16 sound effects, the drumsticks allow kids to play along with their favorite songs such as “Gorilla Smash” and “Candy Cane Crush.” It encourages children to keep the rhythm while having a blast. The sticks are suitable for ages 3 and up, with a retail price of $24.97.

2. Danny Go! Music Mix-Up Boombox
This boombox is an invitation for children to craft their musical ensemble just like in the show. By placing character figurines on its stage, kids can dive into a whirlwind of musical modes and challenges, featuring interactive prompts that promote imagination and group play. This multi-functional boombox, also designed for ages 3+, is priced at $34.97.

3. Danny Go! Lava Adventure Game
An adventurous set with thirteen pieces, this game turns playtime into a thrilling obstacle course experience. Featuring rock floor pieces, ice crystals, and a tunnel, the game stimulates movement through exciting challenges presented by Danny's voice. Priced at $34.97, it invites families to engage in active play, promoting laughter and bonding during game time.

Expanding Active Playtime

The co-founder of Danny Go!, Daniel Coleman, expressed his excitement about the new line, stating, "Our dream has always been to see children dance and play along with Danny Go! Now, they can carry that same energetic spirit into their everyday lives through these engaging toys."

This collaboration emphasizes transforming screen time into active play, making moments from Danny Go! relatable and fun off-screen. Sunny Lauridsen, Senior Vice President of Brand Strategy and Marketing at Just Play, also shared her enthusiasm. "Through our collaboration, each item in the line captures the energy, music, and movement that make Danny Go! unique, bringing creativity to life in a way that is pure enjoyment for kids and families,” she noted.

About Just Play

Founded in 2010 by toy veterans Charlie Emby and Geoffrey Greenberg, Just Play has made a name for itself by delivering a wide range of children’s products that include figures, playsets, dolls, and more, often developed in collaboration with popular children's entertainment properties. Their focus on innovation and quality has positioned them as one of the leading toy manufacturers today.

As this new line hits the shelves, kids and parents alike can look forward to hours of fun that mirrors the excitement of the Danny Go! show, all while encouraging active play and fostering creativity in youngsters. Stay tuned for more products to come as the partnership flourishes into 2026 and beyond.