#USA #Reston #StarKist #Tiffani Thiessen #Fuel for the Hustle

StarKist® Unveils the Fuel for the Modern Hustle Campaign

StarKist® has taken the initiative to cater to the fast-paced lifestyles of today with its newly launched campaign, Fuel for the Modern Hustle. This program focuses on celebrating busy daily routines and promoting ready-to-eat, lean protein solutions. Actress and bestselling author Tiffani Thiessen is at the forefront of this campaign, showcasing how StarKist's convenient products can fit seamlessly into our busy lives.

As part of the campaign, StarKist emphasizes the ease of incorporating nutrition into everyday routines. From drop-offs at school to back-to-back meetings, the brand's offerings include no-prep, portable protein pouches that make it effortless to maintain a healthy diet. With these options, busy individuals can enjoy nutritious meals on the go without sacrificing taste or health.

A Star-Studded Representative for Healthy Eating

Tiffani Thiessen stands as a relatable figure for many, adeptly balancing her professional endeavors and family life. Her advocacy for practical and wholesome meals resonates with numerous audiences, particularly those trying to maintain good nutrition amidst demanding schedules. She expresses, "Life is hectic, and I constantly strive to keep meals straightforward, all without compromising on flavor or nutrition. That's why I find StarKist's ready-to-eat tuna, chicken, and salmon pouches indispensable. Whether I'm preparing lunch for my kids or rushing after a workout, these pouches ensure healthy eating is effortless."

Nourishing Solutions for Modern Lives

StarKist recognizes the challenges many face in incorporating adequate protein into their diets. With each serving containing 10 or more grams of lean protein, the brand's ready-to-eat products—including Tuna, Chicken, and Salmon Creations—along with Smart Bowls, Lunch-To-Go, and Snack-To-Go kits—are designed to be versatile meal options. These products come in over 20 delicious flavors, from Lemon Pepper to Buffalo Style, enabling consumers to discover different tastes while fulfilling their protein needs.

Michael Merritt Jr., StarKist's Head of Marketing, states, "Consumers are busy and seek lean protein options that easily integrate into their busy days. Our quick and tasty tuna, chicken, and salmon pouches deliver just that."

Embracing Real-Life Meal Hacks

In conjunction with Thiessen, StarKist has enlisted a diverse group of creators and influencers who embody the spirit of the modern hustle. This lineup will share meal hacks, practical tips, and their preferred StarKist products through social media platforms like Instagram, Pinterest, and TikTok. These influencers include:

• - Dave Ogleton (@fitdadceo): A social media figure and father of six, bringing humor and creativity to healthy eating for families.
• - Joy Green (@joyfullygreen): A mom and DIY pro who focuses on making meal prep simpler and enjoyable.
• - Hector Serrano (@hector.serrano): A fitness-oriented creator who encourages quick, nutritious options post-workout.

These personalities will demonstrate how StarKist products can be integrated into everyday life, paving the way for folks to balance their hectic schedules while maintaining healthy eating habits.

Fueling the Daily Hustle

Whether it’s preparing school lunches, quick late-night snacks for students, or on-the-fly meals during work hours, StarKist aims to empower consumers to fuel their day effectively. By offering a variety of flavors and product formats, StarKist allows for personalized nutrition that aligns with busy lifestyles and ensures that appetites are met no matter the circumstance.

To continue the momentum of the campaign, StarKist is hosting weekly giveaways on their Instagram account (@StarKistCharlie) until September 30, 2025, providing fans with the chance to win StarKist products and delightful essentials that embody their hustle.

For those ready to explore new flavors and healthy fueling choices, they can visit StarKist’s website for more information.

About Tiffani Thiessen

Tiffani Thiessen is renowned for her role as Kelly Kapowski in the iconic series Saved By the Bell and Valerie Malone in Beverly Hills, 90210. Her culinary expertise, highlighted in her debut cookbook Pull Up a Chair, brings her worlds of cooking and hospitality together. She also starred in her Food Network show, Dinner at Tiffani's, and released her second cookbook, HERE WE GO AGAIN, in 2023. Additionally, she will appear in Disney's upcoming series Coven Academy in 2026.

About StarKist Co.

StarKist Co. is committed to promoting healthy lifestyles by providing convenient and nutritious protein options. As a trailblazer in the industry, StarKist was the first to introduce single-serve pouch products, and the brand continues to uphold its tradition of quality and consumer trust. StarKist remains synonymous with quality tuna products, with its charismatic mascot, Charlie the Tuna, still engaging fans since 1961. StarKist Co. is a wholly owned subsidiary of Dongwon Industries Co., Ltd.