Webinar on Achieving Brand Identity and Business Success in the AI Age

Upcoming Webinar on Branding and Business Strategy in the AI Age

On April 10, 2026, Amana Corporation will host a transformative webinar titled "Balancing Identity and Results: Web Development and Design Systems in the AI Era". This event aims to delve into the intricate relationship between a brand’s identity and its pursuit of business outcomes, emphasizing that these two components are pivotal to a company's growth strategy.

At this webinar, participants will hear from expert speakers from Amana and their operational partner, Lasona, who will outline comprehensive web strategies that build and maintain a unique corporate identity in the age of AI. The discussion will focus on methods for translating a company’s personality into visual elements and narratives, leveraging a well-structured design system to ensure operational consistency.

Webinar Highlights

The session will provide insightful methodologies for optimizing web operations beyond mere updates, turning routine processes into concrete steps to enhance corporate value. This is ideally suited for individuals and organizations looking to reassess the fundamental roles of their websites and stake their next strategic moves.

Target Audience

This webinar is particularly recommended for:

- Those exploring web strategies in the AI era
- Individuals struggling to reconcile brand identity with measurable business results
- Companies looking to break free from outdated operational frameworks
- Professionals in PR, marketing, and various business units feeling challenged by internal decision-making dynamics

Speakers

Hiroki Yura, Producer at Amana

With extensive experience in branding and marketing strategy across various platforms, Hiroki Yura specializes in creating and executing comprehensive projects that support long-term partnerships for businesses.

Makoto Tsuruta, Producer at Lasona

After navigating through various sectors including digital advertising and creative production, Makoto Tsuruta leads multiple web-building and marketing communication projects, emphasizing project management that enhances quality and teamwork.

Atsushi Kodama, Web Planner at Amana

Atsushi is well-versed in digital communication, directing branding and strategic web content projects while ensuring a balance between visual identity and functionality in diverse circumstances.

Shuhei Shinohara, Web Director at Lasona

Starting as a web designer, Shuhei currently manages large-scale site operations, emphasizing foundational work for future growth. His extensive experience in significant projects highlights his abilities in documentation and consensus-building.

Event Details

- Date and Time: April 10, 2026, from 12:00 PM to 12:50 PM (JST)
- Capacity: 100 participants
- Cost: Free
- Registration Link: Sign Up Here
- Contact Information: Phone: 03-3740-4011, Email: [email protected]

About Amana Corporation

Founded in 1979 as a photography production company, Amana has grown to become one of Japan's largest creative studios, offering services in visual production including still and motion content. Today, Amana utilizes its vast resources and extensive experience, having handled over 10,000 projects annually, to facilitate impactful communication transformations for clients through creative solutions.