#Japan #AI Technology #Tokyo #Kewpie #Recipe Talk

Introducing Kewpie's Innovative Recipe Talk

Kewpie Corporation, headquatered in Shibuya, Tokyo, is set to launch a unique service called "Recipe Talk" on June 25, 2025. This interactive recipe suggestion service, available through the popular communication app LINE, leverages generative AI to enhance users' cooking experiences.

Key Features of Recipe Talk

1. Accessible on LINE for Cooking Queries

With Recipe Talk, users can easily consult about meal ideas using one of the most widely used applications, LINE. This platform provides convenience and accessibility, allowing users to ask for recipes at their fingertips.

2. Family Group Chats for Collaborative Cooking

Thanks to the group chat function in LINE, families can discuss and finalize their meal plans together. This aspect not only makes the process of deciding what to cook more enjoyable but also enhances communication through shared dining experiences.

3. Simple Selection Mode for Easy Recipe Finding

Recipe Talk offers a user-friendly "tap-to-select" mode, where users can choose their desired conditions by merely tapping on the screen. This feature makes it incredibly easy to find suitable recipes, even involving children in the decision-making process in a fun way.

How Recipe Talk Works

Free-Form Conversation with the AI

Unlike traditional recipe search systems, Recipe Talk allows users to engage in free-form discussions. Individuals can input various factors such as available ingredients, mood, and even cooking time. The AI intelligently analyzes these inputs to suggest perfect main dishes and side dishes tailored to the user's preferences. With over 3,000 delicious recipes at its disposal, including Kewpie's signature "go-to recipes" and those from the cooking show "Kewpie 3-Minute Cooking", the service is designed to meet diverse culinary needs.

Incorporating Sophisticated AI Technology

The development of Recipe Talk beneficiaries from Kewpie's strategic initiative to train digital personnel within the company. The unique system combines generative AI with an internal knowledge search system that classifies user requests based on preferences (what they want to eat or want to avoid). Unlike conventional keyword-based search functions, Kewpie's system intelligently assesses the contextual meanings of keywords, making it a sophisticated resource for meal planning.

Driven by Employee Creativity and Innovation

The inception of Recipe Talk began as a project proposed by employees trained in Kewpie’s 'Digital Talent Development Curriculum', reflecting their desire to contribute solutions to customer concerns using generative AI technology. The idea was conceived in early 2023 during the company's product development proposal meeting and took about a year and a half to come to fruition.

Vision for a Personalized Culinary Experience

Kewpie Group's 2030 Vision aims to be the "partner in food" for every individual, addressing consumer challenges through personalized products and services. By providing Recipe Talk, Kewpie aims to elevate dining experiences and contribute to overall happiness at the dinner table.

Insights from Development Team

As stated by one of the developers, "When you think about the dinner table, you often envision a beautifully arranged meal. However, there is an important step that precedes this: deciding what to cook. The small daily dilemmas of what to eat and ensuring everyone’s preferences are met can become overwhelming. Our focus was to simplify this process by leveraging generative AI technology while ensuring it is a fun experience for families and friends to share together."

Conclusion

With such revolutionary features in place, Recipe Talk is more than just a recipe suggestion tool; it brings families together for a collaborative culinary journey. The service will not only aid in meal planning but also strengthen family bonds through shared conversations about food.

For more information, you can visit the official page of Recipe Talk: Recipe Talk Special Site.