MEDIPEEL Expands European Market Presence with Paris Printemps Pop-Up Event

MEDIPEEL, a notable professional brand in dermatology and aesthetics, is captivating European consumers with its vibrant K-Beauty pop-up at the iconic Printemps department store in Paris. This event illustrates the brand's strong entry into the Western European market, following its successful ventures in Eastern Europe.

The pop-up, designed as part of a joint initiative between Shinsegae Hyperground—a platform for the global expansion of K-brands—and Printemps, commemorates the 160th anniversary of the prestigious Parisian department store. Running until August 31, the installation is a significant effort to engage local audiences directly and create a memorable experience surrounding the MEDIPEEL brand.

After establishing a foothold in Eastern Europe, the Paris pop-up marks a critical move to extend the brand's momentum into Western Europe. The local market has shown a keen interest in MEDIPEEL's innovative technologies and premium-quality products, particularly in areas such as pigmentation correction and acne care.

Key highlights of this pop-up include the signature MEDIPEEL Wrapping Mask and the Young Cica PDRN Serum product line. The Wrapping Mask is designed to intensely tighten the skin, giving it a radiant appearance. Meanwhile, the Young Cica PDRN Serum provides multifaceted benefits, including soothing, brightening, moisturizing, and anti-aging properties, making it suitable for a variety of skin concerns. Additionally, the brand's cleansing series, developed specifically for gentle cleaning and prone-to-blemish skin, has received positive feedback from European consumers with sensitive skin.

To amplify its brand influence, MEDIPEEL collaborates with the Social Media and PR teams at Printemps to create diverse content on-site. Influencer programs featuring unboxing and product testing videos generate organic excitement across social media platforms, maintaining the pop-up's dynamic energy while strengthening consumer trust and brand affinity. On-site promotions include giveaways of doll keychains, sheet masks, and Young Cica PR boxes, enhancing visitor satisfaction even further.

During the MEDIPEEL Brand Week from August 25 to 31, a combination of a Lucky Roulette event and an Instagram follow promotion will unveil a multidimensional marketing strategy that seamlessly links the in-store experience with online interaction.

Following the success of the Printemps pop-up, MEDIPEEL is actively negotiating with key buyers across Western Europe, particularly in Germany and the United Kingdom. Notably, the brand is preparing for entry into Douglas Germany, which is Europe's largest retail platform for beauty products, boasting over 1,900 stores in the region. This represents a key opportunity to bolster MEDIPEEL's premium positioning in Western Europe.

“This Printemps pop-up is a pivotal phase to sharpen our profile in Western Europe and connect with local consumers on a deeper level,” commented a MEDIPEEL representative. With a robust foundation in Eastern Europe, MEDIPEEL aims to expand into markets such as Germany and the UK. Armed with flagship products like the Wrapping Mask and the Young Cica PDRN line, the company is poised to showcase K-derma's advanced technology and premium value on a global scale.

MEDIPEEL is a flagship brand of SKINIDEA, which is part of MDP Holdings (CEO: Michael Chung), a portfolio company of Morgan Stanley PE Asia (MSPEA). Known for its innovative offerings, SKINIDEA integrates high-quality ingredients and patented dermatological technologies into its products. The brand exports to over 75 countries worldwide and develops powerful skincare solutions based on comprehensive research and clinical studies, providing immediate and long-lasting improvements for various skin types.