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Snuggle® and Homesick Team Up to Redefine Comfort

In a pioneering move to elevate everyday experiences, Snuggle® has partnered with Homesick® to present a collection of candles that beautifully encapsulate the essence of home. This collaboration invites consumers to experience beloved scents in a new format, merging nostalgia with artisanal craftsmanship.

New Additions to Your Comfort Ritual

The latest candles, Cuddle-Up Fresh™ and Freshly Washed™, were designed to conjure up cherished memories associated with home. With over 40 years of expertise in delivering long-lasting freshness, Snuggle® has transformed its classic scents into products that now transcend the laundry room. Homesick®, a name synonymous with emotional resonance in its fragrance offerings, brings a unique touch by handcrafting each candle to ensure an artisanal quality.

A Blend of Heritage and Modernity

Transforming familiar scents into a luxurious candle format is no simple task. However, the Snuggle® x Homesick collaboration highlights a perfect blend of both brands' strengths. Traditional fragrances such as Blue Sparkle® and SuperFresh® have been reinvented, allowing customers to immerse themselves in memories tied to these iconic scents. The new candles feature a charming design accented by co-branded packaging that showcases the iconic Snuggle® bear, elevating their aesthetic appeal.

A New Ritual for the Modern Household

While many have grown fond of Snuggle® fabric softeners and their comforting fragrances, this collaboration presents an innovative approach to enjoying those scents. The limited-edition candles turn nostalgia into a daily ritual—bringing warmth, comfort, and familiarity into various home settings. These offerings challenge the consumers to not just reminisce but to create new memories with the scents that define their lives.

Allison Feldman, VP Marketing of Henkel's Fabric Softener and Personal Care Brands, expressed enthusiasm for this collaboration, stating, “There’s nothing quite like the comforting smell of fresh laundry, and with these limited-edition Homesick candles, fans can enjoy that Snuggle® scent in an exciting new way.”

The Emotional Connection of Scent

Emily Siegel, Chief Product and Marketing Officer of Homesick, reinforced this sentiment, acknowledging Snuggle as a nostalgic brand that many have grown up with. The goal is to reimagine that warmth and familiarity in a playful manner through these candles.

Where to Find the Candles

The Cuddle-Up Fresh™ and Freshly Washed™ candles are available in limited quantities starting from October 14, 2025, on popular platforms including Homesick.com, Amazon.com, Walmart.com, and Target.com. For those seeking to indulge in these unique offerings, it’s advised to act quickly as these limited editions are bound to sell out fast.

About Snuggle® and Homesick

Snuggle® is not just about laundry softeners; it’s a household name that has delivered softness and freshness for over four decades. Its product line includes not only fabric softeners but also dryer sheets and in-wash scent boosters, making laundry day a delight.

Homesick®, on the other hand, provides a unique product line of candles that embody the distinctive fragrances of various locations through handcrafted designs. Whether it’s a state or a memorable experience, Homesick captures the essence of what makes each place special through their aromatic offerings.

By marrying these two powerhouse brands, consumers can look forward to an exciting new way to decorate their living spaces while relishing in comfort and nostalgia. Make sure to follow both brands on social media (@snuggle_bear and @homesick) for future updates and exclusive promotions regarding this partnership.