REALM Debut Announcement
2025-08-08 05:49:17

Introducing REALM: A Collaborative Brand by moi salon et ropé and CRUISE INN.

REALM: The New Era of Women's Fashion



In an exciting development for fashion enthusiasts, moi salon et ropé, managed by Jun Co., Ltd. based in Minato, Tokyo, has teamed up with the renowned directional company CRUISE INN to launch a fresh brand named REALM. Set to debut in early September 2025, this partnership aims to cater to the diverse lifestyles and values of today’s women, encapsulating both flexibility and strength in its silhouettes.

The vision behind REALM is clear: it seeks to reflect the contemporary essence of women through clothing that is both functional and stylish. To achieve this, moi salon et ropé has collaborated closely with CRUISE INN, bringing together a wealth of sensitivity and experience to create a collection that emphasizes freedom and innovative thinking. Together, they have crafted a collection that embodies the philosophy of ‘Less is More’ through a refined, minimalistic approach.

The REALM collection is designed with comfort at its core, featuring soft textures that offer a subtly uplifting aroma—a hallmark of stylish practicality. The line includes chic pieces that maintain a timeless appeal while being utterly practical for everyday wear. Highlights include a jacket and pants ensemble adorned with delicate tulle, a charming puff-sleeve shirt, and elegantly tailored dresses that perfectly enhance the body’s silhouette. Each design offers a fresh twist on simplicity, making it a standout choice for the modern wardrobe.

Beginning in early August 2025, reservations for the collection will be open on Jun’s official online shopping platform, J’aDoRe JUN ONLINE. Following this, in early September, the collection will be available nationwide at the newly established lifestyle store, moi salon et ropé, which emerges from the collaborative spirit of ROPÉ and SALON adam et ropé.

Price Points


  • - Blouse: ¥37,400 (tax included)
  • - Blouse: ¥30,800 (tax included)

Brand Philosophy


At the heart of REALM lies a profound respect for all things beautiful. Adopting the 'Less is More' aesthetic as a foundation, the collection is not only designed for comfort but also harmonizes with gentle scents and understated exuberance, resulting in pieces that are truly timeless and practical. Each garment is created with meticulous attention to detail, allowing modern women to express their authentic selves while embracing a natural sophistication and pure aesthetic.

Overall, REALM stands out as a new inline brand that champions the strengths and individuality of contemporary women, thanks to the collaborative efforts of moi salon et ropé and CRUISE INN.

For more information, visit the Official Website or follow on Instagram.


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Topics Consumer Products & Retail)

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