#Japan #Fukuoka #Ureru Group #Cross-Border EC #Xiaohongshu

Ureru Group's New Venture into Cross-Border E-Commerce

Ureru Group, headquartered in Fukuoka, Japan, is taking a bold step into the Chinese e-commerce realm with a newly announced project related to Xiaohongshu (RED). This initiative aims to establish an innovative test marketing service using the platform's unique social networking capabilities to introduce Japanese brands to Chinese consumers. The group’s subsidiary, Ureru Cross-Border E-Commerce Co., is leading this significant venture.

Overview of the Service Using Xiaohongshu

Through leveraging its robust D2C (Direct to Consumer) marketing knowledge and advertising prowess gained in the Japanese market, Ureru Group is ready to kick off its project. This will involve utilizing the cross-border e-commerce stores hosted on Xiaohongshu to test the market reactions to various Japanese brands. The team will create tailored content including posts, reviews, influencer partnerships, and live commerce events targeted specifically at local users. Feedback from this testing will be invaluable for Japanese companies seeking to penetrate the Chinese market, enabling a low-cost yet quick approach to initial marketing.

Understanding the Market Environment and Growth

The cross-border e-commerce market in China is witnessing phenomenal growth, currently estimated at approximately 2.43 trillion yen in 2023, marking a significant 7.7% growth from the previous year. Xiaohongshu, with over 350 million active users, particularly attracts a younger demographic, notably those in their 20s and 30s. Given the platform's influence on purchase behavior through reviews and recommendations, it presents a highly effective channel for Japanese brands aiming to build awareness and trust in a competitive market.

Project Framework and Service Details

Ureru Group has structured its project around key areas including advertising management, content creation, logistics, and legal support, all aimed to facilitate a seamless entry for brands into the Chinese market. The initial phase of test marketing will focus on a select number of brands utilizing Xiaohongshu. Key services offered in this project will include:

• - Constructing and supporting the operation of Xiaohongshu stores
• - Content strategy and creation (including posts, videos, and live broadcasts)
• - Collaboration support with influencers
• - Advertising management
• - Collecting and analyzing consumer reactions and purchasing data
• - Providing feedback reports and improvement suggestions to Japanese companies.

This comprehensive approach will allow Japanese businesses to minimize risks while gaining genuine insights into consumer reactions.

Ureru Group’s Unique Strengths

Ureru Group brings several distinct advantages to this endeavor:

• - Extensive D2C Expertise: Utilizing insights gained from conducting over 2,600 A/B tests within Japan, the company has developed a proprietary knowledge base called “Ureru Know-How®.”
• - One-Stop Support: The group offers integrated support encompassing advertising management and creative production, streamlining the process for its partners.
• - Proven Cross-Border EC Support: Equipping brands with logistics capabilities and market intelligence, Ureru ensures a smooth transition for businesses expanding overseas.

Future Prospects

Looking ahead, Ureru Group aims to validate its model through initial test operations before expanding services to encompass various brands and industries. The long-term goal is to establish a standard service for entering the Chinese market via Xiaohongshu, thereby bolstering the appeal of Japanese brands to Chinese consumers.

Ureru Group is enthusiastic about this project, believing it will usher in a new growth frontier in their continued pursuit of excellence in international marketing strategies. By delivering the captivating qualities of Japanese brands to Chinese consumers, they are navigating unchartered waters with confidence.