#USA #New York #Travis Barker #surf culture #Hurley Brand

Hurley Launches First-Ever Global Brand Ambassador Campaign Featuring Travis Barker

In a groundbreaking announcement that has the surf and music worlds buzzing, Hurley, the renowned apparel and lifestyle brand, has officially launched its first global brand ambassador campaign featuring Travis Barker. This collaboration brings together the essence of Southern California's surf culture and the electrifying spirit of punk rock in a way that resonates with fans around the world.

The Unique Collaboration

The partnership centers around Travis Barker, famed drummer and producer, who not only serves as the face of the campaign but also has a hand in designing the exclusive capsule collection. This line features a range of fashion items that encapsulate Barker's distinct style and the lifestyle that Hurley embodies—lived loudly and authentically.

The collection showcases an array of tees and sweatshirts decked out with camo prints, skull graphics, and old English fonts. Each piece has been meticulously crafted to reflect Barker’s aesthetic—from classic chinos to versatile shorts and overalls that echo his signature look. Accessories such as sunglasses, footwear, and headwear round out the offering, creating a fully immersive experience for fans.

A Journey Through History

Travis Barker's connection to Hurley runs deep, spanning back to the early 2000s when he donned their tees during the iconic Warped Tour with Blink-182. His lifestyle and identity have been intertwined with the brand's evolution, making this collaboration feel like a natural progression. Joey Gabbay, CEO at Bluestar Alliance, the parent company of Hurley, expressed the significance of this partnership, stating, "This collaboration is special for us as it showcases the synergy between the spirit and excitement of Hurley in its early days with who we are now as an internationally established brand."

Gabbay further emphasized how music and art lie at the core of Hurley’s mission. He notes, "Having a legendary artist like Travis create custom designs that reflect his personal style sealed the deal for us. This collaboration symbolizes our dedication to authenticity."

Capturing the Spirit of the Campaign

To promote the collection, the campaign was shot in Barker’s recording studio and around the vibrant streets of California, highlighting the synergy and chemistry between the artist and the brand. The imagery includes Barker with his musical instruments, as well as personal collectibles like cars and bikes, symbolizing both his career’s history and the rebellious spirit he brings to Hurley.

Barker himself shared his thoughts about the collection, stating, "This collection represents everything I love about the lifestyle I've carved out for myself. It's a beautiful contradiction that just works. Made for the punk kids, the surf community, and anyone who can’t help but create."

Availability of the Collection

Fans can now delve into the Hurley x Travis Barker Collection, available globally through hurley.com and selected retailers. The prices range from $50 to $125, offering a taste of this exciting collaboration to a wide audience.

For more details on the brand and updates, Hurley encourages followers to connect on social media platforms including Facebook, Instagram, and TikTok.

About Hurley

Founded in 1999 in Huntington Beach, Hurley has established itself as a leading name in youth culture, rooted in beach lifestyle. With a mission to empower the voices of the next generation, Hurley continues to innovate and inspire through its partnerships with musicians, surfers, and artists worldwide.

For those interested in learning more about Hurley or the latest campaigns, visit Hurley's official website.

About Travis Barker

Travis Barker is acknowledged as one of the most influential drummers in music history. He has achieved international success with bands such as Blink-182 and continues to break boundaries through his collaborations across various genres.

About Bluestar Alliance

Bluestar Alliance, founded in 2006, is a global brand management company that oversees a myriad of premium fashion and lifestyle brands. With an extensive network reaching across continents, their mission is to elevate niche brands into internationally recognized lifestyle labels.