#United States #Denver #Coca-Cola #Pepsi-Cola #Morphy's Auction

A Sparkling Auction Experience

On August 18-20, 2025, the world of vintage collectibles gathered in anticipation as Morphy Auctions hosted their highly anticipated Soda Pop and Advertising Auction in Denver, Pennsylvania. This exhilarating event brought forth an array of memorabilia from the rich history of the American soft drink industry, culminating in a phenomenal total of $2.4 million—a figure that speaks volumes about the passion collectors have for these fizzy favorites.

The Vintage Spotlight

Among the noteworthy items on display were rare artifacts from Coca-Cola and Pepsi-Cola, with certain pieces surpassing their estimated values by staggering margins. Notably, a circa-1880s clear glass bottle, identified as John Pemberton's French Wine Coca—the forerunner to Coca-Cola—captivated bidders and sold for an awe-inspiring $31,980, far exceeding its estimated range of $6,000-$12,000. This artifact was not just a bottle; it was a relic, embossed with the product's name and boasting what remained of its original label, addressing it as an “Ideal Nerve Tonic / Health Restorer / Stimulant.”

The excitement escalated with a lovely circa-1933 Coca-Cola double-sided porcelain sign that featured a holiday-themed bottle graphic, fetching $30,750, significantly outperforming its estimate of $10,000-$20,000. The glossy surface and intricate details made it a desirable item for bidders, wanting to add a splash of nostalgia to their collections.

Pepsi-Cola on the Rising Tide

Pepsi-Cola artifacts were equally impressive in both volume and value. A circa-1920s one-gallon fountain syrup jug, which highlighted an artistic label depicting a young boy enjoying a refreshing Pepsi, commanded a winning bid of $27,060, also significantly higher than the estimated range of $3,000-$6,000. This piece, adorned with imagery of patrons at a soda fountain, showcased the community-centric nature that these brands fostered in their early days.

Additionally, a circa-1910s-1920s lithographed printer's proof, depicting a charming scene of a man swimming to greet a lady bearing a glass of Coca-Cola, astonished the audience by selling for $27,600, well above its estimated $10,000-$20,000.

The History Embedded in Collectibles

What makes this auction even more historical is the inclusion of a special affinity lot which represented Coca-Cola’s dynamic heritage. This lot featured not just the coveted Pemberton's Wine Coca bottle but also significant documents such as an 1868 advertisement for the product and a May 1886 newspaper article showcasing testimonials about John Pemberton's creation. For a total estimate of $8,000-$16,000, it realized $24,600—testament to the enduring legacy of this segment of American life.

The Effect of Nostalgia on Prices

Morphy's Soda Pop Auction displayed how nostalgia can dramatically influence auction prices. Every bid placed was a reminder of fond memories tied to these brands—moments shared over a cold soda. Items like Coca-Cola Chewing Gum also found their place in history, with a circa 1914-1916 single-sided cardboard sign achieving $20,910.

While Coca-Cola memorabilia traditionally takes center stage, Pepsi-Cola’s heritage was equally represented, contributing significantly to the auction's overall success. It has become clear from this event that the competitive spirit of both brands remains alive and well among collectors.

Conclusion

The overwhelming success of the auction, marked by a diverse range of Coca-Cola and Pepsi-Cola artifacts, highlights a vibrant collector market that cherishes soda pop history. Bidders are not merely acquiring physical items; they are investing in the essence of Americana—stories captured in glass, tin, and paper. As the auction closed, those involved shared not only in the triumph of securing new pieces but also in the cherished memories these collectibles evoke, ensuring that the legacy of these iconic brands will continue to fizz brightly for generations to come.