Introducing hogume: A New Conditioning Sheet for Maternity and Beyond

In the world of wellness and self-care, innovative products often emerge to meet the specific needs of various life stages. One such product is hogume, a conditioning sheet produced by Promo Co., a company based in Chiyoda, Tokyo. Launched under the concept of nurturing comfort during pivotal life moments, hogume has recently announced its membership with the Japan Maternity Food Association, highlighting its commitment to supporting mothers and families.

Product Launch at Tokyo Family Marche

Starting October 27, 2025, hogume will be available for purchase at its first permanent location: the Tokyo Family Marche in Ariake Garden. This store will offer customers a chance to physically experience the product, allowing them to touch and feel the unique materials that make hogume special.

Hogume conditioning sheets are designed with a unique technology called Reflect Core, which harnesses far-infrared radiation to provide a comforting warmth that integrates seamlessly into daily routines. These sheets are particularly beneficial for women during pregnancy and postpartum, phases where the body undergoes significant changes and may experience discomfort such as fatigue and coldness.

The Vision Behind hogume

The brainchild of Naoya Nakazawa, a graduate of the Department of Mechanical Engineering specializing in fluid machinery, hogume reflects his deep understanding of technology and comfort. Having dedicated years to the research and development of printing techniques, Nakazawa envisioned a product that harnesses engineering excellence to enhance human well-being. Currently, in collaboration with Professor Ami Ito at Yamanashi University, research is underway to scientifically analyze the relationship between far-infrared radiation and blood flow changes, further validating the benefits of hogume.

A Commitment to Well-Being

At its core, hogume embodies the philosophy that caring for the body should be accessible and comforting. With the slogan, “From maternity through the next decade, we support health,” hogume aims to stand by women navigating various stages of life, providing tools for self-conditioning that promote daily wellness. The brand extends beyond maternity, aspiring to assist working women and active seniors as well, ensuring that every family member can maintain a healthy and joyful life.

Future Outlook

As hogume progresses, the brand's mission is clear: to foster a future where families can enjoy an active, healthy lifestyle for years to come. This initiative signals a significant step towards integrating wellness products into everyday life, making self-care accessible for everyone.

For those interested in trying hogume, mark your calendars for the product launch at the Tokyo Family Marche, Ariake Garden, located in Koto, Tokyo. This new venture symbolically represents the intersection of innovative design and practical wellness solutions, setting the stage for a happier, healthier community.