Exciting Pop-Up Store for Uma Musume in Taipei: Bridging Japanese and Taiwanese Content

Uma Musume Pretty Derby Pop-Up Store in Taipei

In an exciting effort to support cross-cultural content expansion in Taiwan and Japan, Ryhsheng Books Ltd. is thrilled to announce the launch of a pop-up store dedicated to the immensely popular franchise, Uma Musume Pretty Derby. This event, hosted by CyberAgent, will take place from July 24 to August 23, 2026, at the bustling Ximen Underground Mall in Taipei. It marks a historic moment as this is the first time exclusive merchandise related to the franchise will be available in Taiwan.

A Unique Cultural Experience

The pop-up store promises to offer fans a unique opportunity to immerse themselves in the enchanting world of Uma Musume. Featuring a range of merchandise that includes lifesize character panels and exclusive collectibles, this event is much more than a simple shopping experience; it’s a journey into the beloved universe of racing girls who embody actual racehorses. The store will be open daily from 11:00 AM to 9:00 PM, allowing ample time for fans to explore and enjoy the offerings. Best of all, entry to the store is free, making it accessible to all enthusiasts of the franchise.

With over 500,000 downloads in Taiwan alone, the popularity of Uma Musume Pretty Derby is undeniable. Fans can look forward to engaging with products that reflect both the game and anime adaptations that have captured hearts across various media platforms, including music and comics.

Bridging the Gap

Ryhsheng Books’ initiative is more than just a pop-up shop; it's a proud representation of cultural exchange between Japan and Taiwan. The company has been actively involved in bridging content from both countries, helping to showcase and promote Japanese intellectual properties in Taiwanese markets and vice versa. With the Uma Musume pop-up store, they are enabling local fans to experience and appreciate Japanese culture in a more tangible and interactive way.

The pop-up store will feature items that have been meticulously curated to resonate with Taiwanese audiences, ensuring that there’s something special for every fan who visits. Detailed announcements regarding the merchandise lineup will be made in the coming weeks, generating excitement for what to anticipate during the event.

About Uma Musume Pretty Derby

Uma Musume Pretty Derby is a cross-media franchise developed by Cygames, where characters are anthropomorphized representations of famous racehorses. These characters train and live together in a school environment while aiming to conquer the “Twinkle Series,” a competitive series within their universe. Since its announcement, it has expanded into multiple forms of entertainment, including video games, anime, songs, and even comic adaptations. For more information, you can explore the official website here.

Ryhsheng Books Ltd.

Founded in 1986, Ryhsheng Books Ltd. has made a name for itself in Taiwan as an essential player in the content distribution space. Under the leadership of CEO Daisuke Numata, the company focuses on diverse projects, including pop-up events that connect Japanese and Taiwanese audiences through beloved intellectual properties. You can visit their website for details about their services and upcoming projects here.

As the event approaches, fans are encouraged to mark their calendars and prepare for a vibrant celebration of their favorite characters. The Uma Musume Pretty Derby pop-up store is set to be a landmark occasion that not only celebrates the franchise’s success but also strengthens the cultural ties between Japan and Taiwan.