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Moore Global's Bright Future Under the Leadership of Vivienne Muir

On July 20, 2026, Moore Global made significant headlines with the announcement of Vivienne Muir as its new Chief Executive Officer. This appointment marks the initiation of a new chapter in the firm’s ambitious journey towards growth and international expansion within the global accounting and advisory sector. Under Muir’s previous role as Chief Operating Officer, she steered the network through a period of substantial development, achieving over $5.3 billion in combined revenue across 119 countries.

Muir's vision is setting the stage for an innovative approach to how Moore Global will navigate the shifting landscape of the accounting profession. Right from the start, she has focused on extensive consultations with member firms worldwide to better understand their needs and aspirations. She shared, “I have been listening attentively to our firms around the globe and, equally importantly, to what their clients are expressing.” These insights have proven critical in shaping the strategies that will drive Moore’s evolution.

The strategic plan that Muir is formulating hinges on several key areas, including amplifying growth across the network and enhancing firm capabilities to adapt to evolving client demands. Furthermore, Muir emphasizes the importance of fostering international connections, which will empower member firms to compete effectively in an increasingly globalized marketplace. “The profession is entering a period of significant changes driven by technological transformation, shifting client expectations, and a growing demand for advisory services,” Muir stated, reflecting on the current trends and challenges in the industry.

Transitioning from a listening phase to one of action, Muir is eager to implement concrete strategies that will generate significant opportunities for both member firms and their clients. As she put it, “The direction we are taking is becoming clearer, and my focus is on turning that strategy into valuable opportunities for our firms.” Muir is also committed to preserving the entrepreneurial spirit and independence that have traditionally been hallmarks of Moore Global’s network.

One of the notable aspects of this new chapter for Moore is that it begins from a position of robust strength. Muir is confident in the capabilities of the teams within the network: “We have outstanding firms, exceptional people, deep expertise, and strong client relationships around the globe,” she remarked. Her role, as she sees it, is not to change the essence of what Moore is, but rather to facilitate further development of its potential.

In summary, Vivienne Muir's leadership heralds a promising era for Moore Global, characterized by a strategic focus on growth, enhancement of services, and a commitment to listening to the needs of both firms and clients. As this renowned global family of accounting and advisory professionals steps into its next phase, the future looks bright and filled with opportunities.

About Moore Global

Moore Global is dedicated to helping people thrive, including our clients, our teams, and the communities in which they live and work. With over 37,000 individuals in 568 offices across 119 countries, we are a global family of accounting and advisory professionals who connect and collaborate to meet the needs of our clients at local, national, and international levels.