SweeTARTS®, Lemonhead®, and Spree® Introduce Innovative Freeze-Dried Candy Varieties

Experience a New Crunch in Candy

Candy lovers, rejoice! Three of your favorite brands, SweeTARTS®, Lemonhead®, and Spree®, are stepping up their game. With the launch of freeze-dried varieties, Ferrara is introducing a line of innovative treats that completely re-imagines the candy experience. Available beginning this September, these crunchy delights promise to tantalize your taste buds in ways you've never experienced before.

A Crunchy Transformation

The iconic flavors of SweeTARTS, Lemonhead, and Spree are now available in freeze-dried form, perfect for those craving something new. The freeze-drying process not only enhances the texture but also captures the vibrant flavors in a way that is airy, crisp, and satisfyingly crunchy. Each candy is a delightful balance of familiar taste wrapped in an unexpected new texture.

SweeTARTS Freeze-Dried Candy brings its signature sweet-and-tart combination to a new dimension. This beloved candy, traditionally a chewy treat, has been transformed into a crunchy delight, maintaining its unique flavor profile while offering a light and crisp bite.

Lemonhead Freeze-Dried Candy retains its iconic sour lemon flavor but adds a surprising dimension of crunch. It caters to those who enjoy a tangy taste with a fun textural twist.

Spree Freeze-Dried Candy takes the classic candy experience and redefines it with its satisfying crunchiness. Now, instead of the chewy original, consumers can enjoy the same sweet-and-tart flavors in a deliciously crispy form.

The Makers Behind the Magic

Kiren Devereux, the Director of Marketing for SweeTARTS, highlights that these new freeze-dried variants meet the evolving demands of candy enthusiasts. "We know our consumers are always craving exciting new ways to experience their favorite candy, so we're setting a new standard," said Devereux. She points out that the freeze-dried trend is something consumers are excited about, as it unlocks a new sensory experience while remaining true to the flavors that fans love.

Availability and More

You can find these new freeze-dried candies at select retailers nationwide, including major stores such as Target and Walmart. Each 4oz package is ideal for a quick snack, a movie treat, or a fun office drawer surprise. With this launch, Ferrara aims to enrich the snacking experience by offering something vibrant and unique to candy lovers.

Explore More Ferrara Delights

The launch of these freeze-dried varieties isn't the only exciting innovation from Ferrara. Their impressive portfolio includes many beloved brands such as NERDS®, Trolli®, and Laffy Taffy®. Ferrara has built a legacy in the candy industry for over 115 years, known for its dedication to creating moments of joy and connection through their sweet confections.

For more details on these new products or the wide range of offerings from Ferrara, check out their website. Follow your favorite brands on social media platforms to stay updated on the latest news and product launches. Join the candy revolution that's celebrating texture and taste all at once! The delightful adventure begins with a crunchy bite.