#USA #New York #Long Weekend #Instant Soups #Healthy Soups

Long Weekend Premium Soups: A Delicious New Offering

As the weather cools down and the days grow shorter, many people start to crave warm, comforting meals. This fall, a new player is entering the soup market, perfectly timed to meet those cravings. Long Weekend, a fresh brand of premium instant soups, is set to launch in U.S. grocery stores, offering a range of tasty and nutritious options designed for convenience and health.

Consumers are expected to embrace these soups, which promise an easy preparation method: just add water. Available flavors include Carrot Ginger, Thai Coconut Curry, Tomato Bisque, and Minestrone, with each variety boasting clean ingredients and ample nutrition—all priced around $4.99 SRP.

Flavor Profiles That Delight

Each soup flavor has been thoughtfully crafted to not only be convenient but also exciting for the taste buds:

• - Carrot Ginger: Combining a zesty blend of carrots and ginger, this soup is infused with a touch of citrus. Each serving provides 4 grams of fiber and totals 210 calories.
• - Thai Coconut Curry: This creamy blend features savory chickpeas, red pepper, and kale, offering a spice punch; it contains 200 calories and provides 5 grams of protein.
• - Tomato Bisque: A smooth medley of tangy, ripe tomatoes, fresh basil, and roasted garlic, with 160 calories and a significant 15% of the daily values for iron and potassium.
• - Minestrone: A hearty vegan option filled with tomatoes, white beans, and ditalini pasta, providing 21% of dietary fiber and other important vitamins and minerals.

Health and Nutrition Conscious

The soups stand out as gluten-free and devoid of added sugars or artificial ingredients. Frances Largeman-Roth, a registered dietitian and wellness expert, praises the new product line for its vibrant flavors and fresh ingredient list. She notes, “Consumers have been waiting for a product like this for ages! Long Weekend brings flavor and fun to the staid category of instant soup.”

Indeed, with growing wellness trends, consumers are seeking products that do not sacrifice health for convenience. The popularity of dried soups has grown significantly; as reported by Mintel, their sales surpassed those of canned soups in 2021, and this trend is expected to continue rising.

Fun and Whimsy in Packaging

Adding to the appeal, Long Weekend's branding includes a playful design featuring whimsical vegetable characters—like a dancing Kale DJ and a kayaking Ginger—intended to invoke joy in every bowl. The bright and fun packaging is sure to attract attention, whether shoppers are browsing online or exploring supermarket shelves.

Made with Care

Long Weekend's innovative soups are inspired by popular freeze-dried soups in Japan, where they are seen as a daily staple. Derek Nero, the brand's director of business development, emphasizes their commitment to quality: “This whole new line of healthy, premium soups features on-trend flavor profiles, nutrition, and modern convenience beyond traditional dried soups.” He explains how the soups capture the essence of freshly made cooking, promising a satisfying meal experience for busy individuals.

Win Free Soup for a Year!

To celebrate their launch, Long Weekend is inviting soup enthusiasts to enter the Eat Long Weekend Soup Sweepstakes, with a chance to win a year's supply of their instant soups by following the brand’s Instagram account. This promotion offers another fun element to the product launch, encouraging consumers to engage with the brand.

Conclusion

Long Weekend's premium instant soups are set to shake up the soup aisle, providing delicious options for everyone from health-conscious consumers to busy families. With a focus on wholesome ingredients, delightful flavors, and playful packaging, Long Weekend is sure to become a go-to for quick, satisfying meals this season. For those interested in learning more, detailed nutrition facts and updates on flavors can be found at EatLongWeekend.com or on social media platforms under @eatlongweekend.