A Revolutionary Pizza Journey Across Japan Starts with a Food Truck

A Groundbreaking Pizza Journey Across Japan

Bakka Inc., a trailblazer in the food and beverage industry based in Shinagawa, Tokyo, is gearing up for an exciting venture. Starting December 1, 2025, the company will embark on a nationwide tour, dubbed the "Journey to Share the Charm of Pizza in Japan." This initiative aims to enhance the awareness and appreciation of wood-fired pizza while addressing challenges faced by the industry.

Overview of the National Journey

The tour will kick off in Okinawa, with the plan to move through 2 to 3 prefectures each month. Bakka Inc. will secure health department permits as they progress northward, culminating in Hokkaido by October 2027. The concept is to deliver delicious wood-fired pizzas to areas where delivery is unavailable and to reach people who may not yet appreciate the flavors of this culinary delight. The company is inviting individuals and organizations from various regions to collaborate by sharing information about these underserved areas and promoting the local produce and attractions.

To elevate the experience, customized local-sticker designs will be featured as part of this national endeavor. Furthermore, Bakka Inc. plans to sell pizzas made with regional ingredients, which will also be available through their e-commerce site.

Reasons Behind the Journey

Bakka has outlined three motivating factors for embarking on this ambitious journey:
1. Spreading the Joy of Pizza: The primary mission is to introduce the joy of wood-fired pizza to more people.
2. A Pioneering Spirit: They believe in undertaking unique and uncharted adventures that sound thrilling and fun.
3. Solving Industry Challenges: There’s a strong belief that this endeavor can help address challenges standing in the way of growth for both the industry and the company itself.

Spreading the Love for Pizza

Bakka Inc. was founded in 2012 not through traditional restaurant means but by launching a pizza truck to reach those who had never tasted wood-fired pizza. A significant moment in their journey occurred in May 2014 when they participated in an experiment on a Japanese TV show. They delivered pizzas to Nakayama village in Wakayama, where residents had never experienced delivery before. To their surprise, all 50 pizzas sold out, leaving a lasting impact on the community.

This experience inspired Bakka Inc. to pursue a mission to spread wood-fired pizza across areas lacking delivery options nationwide.

A Unique, Joyful Approach to Life

Bakka Inc. holds dear their values of uniqueness and joy while also emphasizing that work is a means to achieve happiness, not the other way around. The company believes that one should pursue what excites them, regardless of whether it immediately translates into business success. They advocate that the connection to happiness and excitement in work is crucial to living a fulfilling life.

Addressing Industry Challenges

The restaurant industry currently faces numerous recruitment challenges, a situation that many businesses struggle with. Bakka Inc. prides itself on providing an excellent work environment, with competitive salaries and benefits. However, it acknowledges that knowledge about wood-fired pizza (pizzeria) is not as widespread as it should be, evident from the stark contrast in job postings across categories in recruitment sites.

With this initiative, Bakka aims not just to tackle these recruitment challenges but also to enhance the understanding and appreciation for the craft of pizza-making, illustrating the value of living as a pizza artist.

Conclusion

Through this innovative journey, Bakka Inc. aims to make a significant impact in the food industry while promoting wood-fired pizza and putting a spotlight on the beauty of becoming a pizza artisan. This journey promises not only to transform how others perceive pizza but also to invigorate the local economies they touch.

For more information, visit their official site at Bakka Inc.. Follow their adventures on Instagram: Food Truck Pizza Bakka.