#China #Shanghai #Baby Products #China Toy Expo

Shanghai Set to Host the 2025 China Toy Expo

In an exciting development for the global toy and baby merchandise industry, the 2025 China Toy Expo (CTE) is scheduled to take place from October 15 to 17, 2025, at the Shanghai New International Expo Centre (SNIEC). This mega event, which also encompasses the China Kids Fair (CKE), China Licensing Expo (CLE), and China Preschool Expo (CPE), aims to revolutionize sourcing and networking in the sector, offering unparalleled access to both local and international markets.

A Comprehensive Experience

Spanning a massive area of 230,000 square meters, the expo is set to unite over 2,500 exhibitors and showcase more than 5,400 brands from over 30 manufacturing hubs. This gathering is expected to attract 100,000+ professional buyers from more than 130 countries and regions, making it the world's foremost sourcing platform for toys, baby products, intellectual properties (IPs), and preschool supplies. This extensive reach positions the CTE as a pivotal hub for industry professionals to network, trade, and explore innovative products.

Highlights of Each Expo

Each segment of the event caters to different aspects of the industry:

1. CTE (China Toy Expo)
At CTE, the spotlight will be on advancements in collectible toys and AI-integrated game solutions, not to mention eco-friendly materials. Industry giants such as LEGO, MATTEL, BANDAI, and others will showcase their newest creations, underlining the increasing demand for creative and sustainable toy options.

2. CKE (China Kids Fair)
For baby products, visitors can discover a range of essential items, from strollers and car seats to feeding solutions and nursery furniture. Key participants, including Cybex and Pigeon, will emphasize safety features and innovative designs that enhance functionality for modern parents.

3. CLE (China Licensing Expo)
With over 2,600 intellectual properties on display, this expo will highlight the importance of licensing in today's competitive market. Noteworthy collaborations will include global brands such as Disney and Universal, showcasing the rising influence of Chinese-origin IPs internationally.

4. CPE (China Preschool Expo)
CPE will focus on educational supplies and resources that encourage digital learning, STEAM-based learning methods, and green facilities, showcasing brands like Guidecraft and Viga.

Integrated Sourcing Approach

One of the unique attractions of the 2025 CTE is its integrated sourcing model. Attendees can find everything from toys to baby products and preschool supplies in one place, simplifying the procurement process and enhancing the potential for successful business partnerships. Key features include:

• - A Trend Hub featuring over 350 collectible toy brands and significant IP launches, thus facilitating early access to market trends.
• - A network of 900+ certified suppliers from various manufacturing hubs, ensuring quality and safety for buyers.
• - Targeted matchmaking services designed to connect businesses based on their specific needs and requirements, making networking more effective and personalized.

Exclusive Benefits for International Buyers

In recognition of the importance of international buyers, the expo offers an exclusive VIP experience for pre-registered individuals, who can enjoy benefits worth over $2,300. These perks include:

• - Fast-track entry to avoid long queues
• - Access to a designated VIP lounge
• - Complimentary meals and accommodations during the event

To qualify as a VIP, registration must be completed by September 20, 2025.

Transforming the Future of Parenting and Play

The 2025 China Toy Expo promises to be an essential networking platform, fueling growth and innovation across the toy and children’s products sector. Participants can not only engage with an impressive assortment of products but also spark collaborations that could redefine industry standards. As the world looks towards October, the eye is on Shanghai as it prepares to lead the way in shaping the future of play and parenting products.

For more information and to register for the expo, visit the China Toy Expo website.

Join this journey to discover the vibrant and evolving market of toys and children's products right at the heart of Shanghai!