#Japan #Tokyo #Tamago Gura #Egg Rice

Introduction to Tamago Gura

On May 12, 2025, at 11:00 AM, the specialty egg rice restaurant "Tamago Gura" will officially open its doors in the South Aoyama area of Tokyo. Managed by Unimedia, a group company located in Chiyoda, Tokyo, the restaurant focuses on creating a sophisticated dining experience centered around the beloved Japanese dish of egg rice. Located just a minute's walk from Omotesando Station, guests will be treated to an array of top-quality brand eggs, exquisite side dishes, and special sauces to elevate the simple act of mixing eggs with rice.

Concept Behind Tamago Gura

The decision to highlight egg rice is rooted in Japan’s culinary tradition, tracing back to the Edo period when raw eggs were first consumed. Japanese eggs are renowned for their freshness, safety, and delightful flavor, with egg rice providing a perfect canvas to experience their simplicity and richness. "Tamago Gura" encourages guests to discover new flavors and enjoy a special moment in their daily lives centered around eggs.

Features of Tamago Gura

To truly enhance the egg rice experience, several distinctive elements will set Tamago Gura apart:

• - Diverse Brand Eggs: The restaurant will offer over six types of premium eggs that change daily, ensuring fresh and exciting options.
• - Tiered Serving Style: Side dishes can be selected in a bento-style arrangement from one to three tiers, providing a customizable dining experience.
• - Complimentary Toppings: A variety of free toppings, including specialty soy sauce, two types of shichimi spice, mayonnaise, crispy soy sauce almonds, pickled fresh pepper, wasabi, and black pepper, will be available.
• - Palette Cleanser: Diners will also receive complimentary gari (pickled ginger) to cleanse the palate.

Premium Eggs on Offer

Tamago Gura will feature an impressive selection of six premium egg brands that will rotate regularly. Here are a few examples of the exceptional eggs that may be served:

• - Yume-Ou (Hyogo): This high-end egg has achieved hall of fame status after winning the egg rice festival three times. It's known for its rich orange yolk, robust sweetness, and high nutritional value, ideal for raw consumption.
• - Yuzu Tamago (Kochi): Infused with yuzu peel from Kochi, this egg is noted for its fresh aroma and absence of the typical egg smell—making it particularly popular among women.
• - Nihon Ichi Kodawari Tamago (Hyogo): This luxurious egg is exported to New York as the only sushi-grade raw egg, reflecting an exceptional commitment to quality. Known for its deep flavor, it was also the champion of the first egg rice festival.
• - Hakkou Tamago (Okinawa): Produced from hens fed a specially fermented diet, these eggs have a striking cobalt blue shell and are often referred to as "happy eggs" due to their high yolk ratio and rich flavor.
• - Hougyoku Tamago (Saitama): Sourced from notorious Michelin-starred restaurants, these eggs are produced from native Japanese hens raised in a stress-free environment, creating a rich flavor without muddiness.

Exciting Opening Campaign

As part of its grand opening, Tamago Gura will offer the highly sought-after Kumamoto-produced "Tamango" eggs at no extra cost, allowing customers to experience one of Japan's most luxurious egg varieties. These eggs, nurtured with a diet rich in mango, typically retail for over 800 yen and will be available until supplies last.

Location and Hours

• - Restaurant Name: Tamago Gura
• - Opening Date and Time: May 12, 2025, at 11:00 AM
• - Address: 3-18-19 Minami Aoyama, 5th Floor, FESTAE Omotesando Building, Tokyo 107-0062, Japan
• - Access: One minute walk from Omotesando Station
• - Hours: Lunch from 11 AM to 5 PM (Last order at 4:30 PM) - Irregular holidays apply

About the Japanese Egg Rice Research Institute

Established with the aim of promoting the allure of egg rice (TKG) and showcasing Japanese food culture globally, the Japanese Egg Rice Research Institute is dedicated to researching the perfect combinations of eggs, soy sauce, and rice. Leading expert Takashi Ueno oversees this organization, which is committed to expanding culinary knowledge and recommending the best egg rice eateries across Japan.
Tamago Gura aims to provide an unparalleled egg rice experience, combining premium eggs with exceptional condiments under the guidance of the Institute.

Message from Takashi Ueno

“Eggs are one of the most complete nutrition sources, delicious and a natural supplement. Consuming two eggs daily can lead to a healthier lifestyle. Are you ready to embrace this egg-filled journey? We look forward to welcoming you to Tamago Gura, where we explore the world beyond just egg rice.”

Contact Information

For media inquiries or interview requests, contact:

• - Tamago Gura Manager: Kitahara
• - Phone Number: 080-7498-1614
• - Email: [email protected]

Note: Pre-opening days on May 8th and 9th will be available for press inquiries.

Company Overview

• - Company Name: Unimedia Inc.
• - Headquarters: Marunouchi Trust Tower Main 20F, 1-8-3 Marunouchi, Chiyoda, Tokyo.
• - Established: April 20, 2001
• - Capital: 500 million yen
• - Business: Digital Innovation Services
• - Website: Unimedia