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Reelu to Participate in Tabinaka Summit 2026

Reelu, a company based in Minato City, Tokyo, is pleased to announce its participation as a finalist in the Tabinaka Pitch Battle at the highly anticipated Tabinaka Summit 2026, set to take place on June 12, 2026. The event will be held at the Minato City Industrial Promotion Center, gathering industry leaders to discuss the evolution of tourist experiences.

As a silver sponsor of the summit, Reelu will also have a booth at the venue, where it plans to showcase its premium spot work service—a specialized offering aimed at enhancing hospitality standards across tourism, transportation, hotels, commercial facilities, and MICE (Meetings, Incentives, Conferences, and Exhibitions).

What is Tabinaka Summit?

Tabinaka Summit is an event centered around enhancing experiences during travel, commonly referred to as Tabinaka, i.e., experiences that happen during a trip. With the increasing number of inbound tourists, there is a notable shift in desires away from material goods towards more substantial, real-world experiences. The summit creates a platform for tour operators, experience providers, government entities, OTAs (Online Travel Agencies), and DMOs (Destination Marketing Organizations) to gather and discuss the evolving value of travel experiences.

The theme for the 2026 summit is “Tabinaka 2.0: How to Earn More?”, featuring panel discussions, keynote speeches, and networking opportunities, focusing on practical solutions to enhance profitability in travel.

Event Details:

• - Event Name: Tabinaka Summit 2026
• - Date: June 12, 2026 (Friday)
• - Time: 10:00 AM - 8:00 PM
• - Venue: Minato City Industrial Promotion Center, Main Hall & Small Hall
• - Address: 5-36-4 Shiba, Minato City, Tokyo
• - Activities: Panel discussions, presentations, booths, networking
• - Pitch Battle Start Time: 4:45 PM
• - Organizer: Tabinaka Summit Executive Committee
• - Official Page: Tabinaka Summit

Reelu's Contribution to the Tabinaka Pitch Battle

Reelu’s segment in the Tabinaka Pitch Battle will highlight the potential of the premium spot work service, led by CEO Shu Konno. The focus will be on the pressing issue of labor shortages and the challenges associated with multilingual support and hospitality in inbound tourism.

According to Konno, the satisfaction of travelers hinges not only on the attractions but also significantly on the individuals providing experiences during their journeys. The company aims to create a workforce that not only meets the need for more human resources but also enhances the overall quality of experiences that Japanese tourism offers.

Konno notes that during travels, the interactions occur across multiple touchpoints including airports, train stations, hotels, and commercial facilities. Especially during these touchpoints, the ability of staff to understand and respond to guests' needs can either elevate or diminish the quality of their experience. Therefore, it is imperative to cultivate a workforce that can offer reassuring and enriching experiences to travelers.

Reelu is committed to building an infrastructure that enables the Japanese tourism sector to provide higher value-added experiences and enhance its ability to generate foreign income. At the Tabinaka Summit 2026, the company look forward to not just sharing its insights, but also engaging in dialogues aimed at shaping the future of the tourism industry in Japan.

Audio Program: “Inbound Frontline - Insight and Realities of Inbound Business”

In addition to its participation in the summit, Reelu hosts an audio program entitled “Inbound Frontline - Insight and Realities of Inbound Business”, featuring industry leaders discussing the latest trends and challenges facing inbound tourism. With a vision for 2030 and the anticipated influx of 60 million visitors, the program analyses changes and difficulties in tourism, transportation, accommodation, and retail sectors.
For more information, you can listen on the following platforms:

• - stand.fm
• - Apple Podcasts

Company Overview:

• - Company Name: Reelu Co., Ltd
• - CEO: Shu Konno
• - Headquarters: 8th Floor, Aoyama Tower Place, 8-4-14 Akasaka, Minato City, Tokyo
• - Founded: April 2022
• - Capital: 38,497,600 yen (including capital reserve)
• - Business: Premium spot work service that delivers international standards of hospitality.
• - Company Website: Reelu
• - Service Site: Reelu Service
• - Inquiries: Contact Form