White Claw and Brittany Broski Team Up for Home for a CLAW Holiday Initiative

Celebrate the Holidays with White Claw and Brittany Broski's New Initiative



As the holiday season approaches, many people find themselves overwhelmed with responsibilities—work deadlines, family gatherings, shopping, and endless to-do lists. A recent survey by White Claw reveals that a substantial 58% of U.S. adults yearn to spend more quality time with friends during the holidays. However, nearly half, about 48%, feel constrained by their busy schedules from making these connections.

In response to this challenge, White Claw has collaborated with internet sensation Brittany Broski to launch an exciting initiative called Home for a CLAW. This initiative is designed to help fans reconnect with their friends in spectacular ways, eliminating all barriers to bonding with loved ones.

The Home for a CLAW Contest



The centerpiece of this initiative is a unique contest where five fortunate participants will have the chance to win an ultra-fast travel experience worth up to $10,000. Imagine hopping on a helicopter, jet, or boat to spend time with friends, all while savoring White Claw's refreshing beverages. To participate, individuals are invited to visit whiteclaw.com/holiday, share their reasons for wanting to reconnect with friends, and enter for a chance to win.

Brittany Broski has expressed her excitement about this collaborative effort. Known for her engaging social media presence, she recognizes the true value of spending time with friends amidst the chaos of the holiday rush. To emphasize this spirit, she and White Claw have created a fun video showcasing the lengths to which they'll go to support social connections this season. Fans can catch this video on Brittany’s Instagram and White Claw's social media platforms.

Understanding the Holiday Hustle



To dive deeper into the disconnect many experience with friends during this time, the survey conducted by White Claw revealed some intriguing statistics.

  • - Millennials and Gen Z are the Busiest: Approximately 81% of U.S. adults report feeling busy throughout the holiday season, with both Gen Z and Millennials topping the list at 89%. In comparison, Gen X and Boomers felt a bit less pressure, with reported figures of 81% and 71% respectively.

  • - A Desire for Connection: Roughly 48% of respondents noted they wish they could find more time to catch up with friends during the holidays, a sentiment echoed by 58% who express a longing for more festive time spent with friends.

  • - The Burden of Obligations: Notably, 45% feel that holiday commitments frequently overshadow their desires for personal connections. The sting of these obligations hits hardest with 67% of Gen Z, compared to 60% of Millennials, 42% of Gen X, and only 26% of Boomers.

A Call for Spontaneity



Home for a CLAW extends beyond just a contest; it is part of a larger campaign called Grab Life By The Claw. This initiative encourages individuals to embrace spontaneity and prioritize meaningful experiences with friends. Brittany Broski commented, "Some of my best memories are filled with laughter, friends, and sipping on refreshing White Claw. That’s why I’m obsessed with the Home for a CLAW initiative. Even when life gets hectic, there’s always time for friends!"

White Claw’s message is clear: this season, they are dedicated to helping you create unforgettable memories with friends—whether that's through a swift ride across town or simply sharing a drink at home.

To learn more about the initiative, follow @WhiteClaw on Instagram or visit whiteclaw.com. This holiday season, let’s prioritize time with friends and embrace spontaneous connections, all brought to life with a can of White Claw!

About White Claw



White Claw® Hard Seltzer is currently the leading brand in the hard seltzer market, known for its crisp and refreshing flavors. Available in many international markets, it reigns as one of the top choices for refreshing beverages.

About Brittany Broski



Brittany Broski is a cultural icon who gained fame for her humor and relatable content. With nearly 15 million followers across various platforms, she continues to create engaging content, showcasing her wit through podcasts and live shows.

Get ready to redefine your holiday experience with White Claw and Brittany Broski's Home for a CLAW initiative!

Topics Consumer Products & Retail)

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