#United States #New York #Daiya #dairy-free #BBQ Rescue

Daiya's Dairy-Free Lifeguards Launch a BBQ Rescue Campaign

This summer, Daiya Foods has orchestrated a delightful campaign aimed at rescuing BBQ enthusiasts everywhere. Known for their innovative and delicious dairy-free cheese, Daiya is making waves this July. With a playful homage to lifeguards, the brand's Dairy-Free Lifeguards hit the streets of New York City on July 19th and 20th, bringing joy to parks and summer gatherings.

Daiya's mission is simple: to ensure that everyone can enjoy a fantastic summer BBQ without the hassle of finding the right dairy-free options. The event took place in some of NYC's most beloved parks, including McCarren Park, Prospect Park, and Fort Greene Park, where Daiya's Lifeguards handed out hundreds of free melty cheese slices. Along with the cheese, attendees received coupons that allowed them to bring this delightful dairy-free cheese to their own barbecues.

No More BBQ Drama

The stress surrounding summer grilling can often stem from trying to meet the diverse dietary needs of guests. John Kelly, Chief Marketing Officer at Daiya Foods, stated, “We know summer grilling can get stressful, especially when you're trying to please everyone. Our Dairy-Free Lifeguards are here to prove you don't have to compromise on taste, melt, or convenience.” With Daiya’s dairy-free cheese options, BBQ lovers no longer need to settle for dry burgers or unsatisfactory substitutes.

A Nationwide Celebration

In addition to the exciting park events, Daiya is expanding their BBQ rescue initiative across the nation. From July 21st through July 31st, consumers can take advantage of an Ibotta cashback offer, allowing them to receive up to $4.44 back on Daiya's range of cheese slices and shreds. This limited-time offer makes it more accessible than ever for consumers to try Daiya’s melty cheese at home, heightening the summer grilling experience.

Daiya offers a variety of flavors, including American, Cheddar, Provolone, Smoked Gouda, and Swiss, all crafted for those who are plant-based, dairy-sensitive, or simply seeking to explore delicious dairy-free alternatives. Their cheese products are designed to deliver the same creamy and flavorful satisfaction that cheese lovers crave, free from dairy and drama.

A Pioneer in Plant-Based Foods

For over a decade, Daiya Foods has led the way in providing plant-based, cheesy goodness without the dairy. Since its inception in 2008, the company has expanded its offerings beyond just cheese. Daiya’s product line now includes everything from creamy cheese blocks, shreds, and slices to ready-made meals like pizza and mac and cheese. Available in over 25,000 grocery stores across the U.S. and Canada, Daiya products have also made a mark on the international market, reaching consumers in Asia, Europe, and Latin America.

As Daiya continues to innovate and back its commitment to delicious, dairy-free options, avid BBQ fans and health-conscious eaters alike can now enjoy summer gatherings without the fear of missing out on flavor. For more information about their offerings, or to feel inspired by their campaigns, you can visit Daiya's website at www.daiyafoods.com or follow them on Instagram and TikTok.

Daiya proves that summer BBQs can be inclusive, enjoyable, and most importantly, delicious!