Exciting Launch of Recrafted Saitama Pop-Up Event in Singapore

Celebrating Japanese Craftsmanship: Recrafted Saitama in Singapore

In a groundbreaking event, LUMINE Singapore unveiled the special pop-up event, Recrafted Saitama, held from January 1 to January 22, 2026. This initiative marked the debut of several brands from Saitama Prefecture, showcasing the rich tradition of craftsmanship embedded in the region. The program attracted approximately 50,000 visitors, reflecting the growing interest in Japanese culture and its artisanal offerings abroad.

Organized by LUMINE Co., Ltd., headquartered in Shibuya, Tokyo, the pop-up serves as a fantastic platform to bring local craftsmanship to a global audience. With an emphasis on quality, the event was made possible through a partnership with the Saitama Industrial Promotion Corporation, which aims to broaden the market reach for small and medium-sized enterprises in Saitama. By taking advantage of this opportunity, Saitama's craftsmen were able to engage with international consumers, test the waters of the vibrant Singaporean market, and enhance brand visibility.

The Recrafted Saitama event featured eight different brands, all of which were making their debut in Singapore. Each participant brought unique products that encapsulated the essence of Saitama’s tradition and innovation. Utilizing LUMINE Singapore’s expertise in local market trends, the display was meticulously crafted to resonate with Singaporean consumers, emphasizing the story behind each craft.

How LUMINE Singapore Enhanced the Experience

A dedicated team at LUMINE Singapore meticulously curated a selection of products based on existing purchase data and local market trends. This insight enabled the team to recommend items that appealed to Singaporean shoppers, particularly given the upcoming Lunar New Year festivities. The thoughtful display layouts highlighted the intricate details of Saitama's craftsmanship, aiming to captivate shoppers and create a remarkable shopping atmosphere.

One of the standout products at the pop-up was a special doll from the Arai Doll Store in Iwatsuki City, which celebrated the 2026 Year of the Horse. Priced around 12,000 yen, this unique item sold out by the end of the first week, demonstrating the strong demand for exclusive pieces.

Special Events Engaging Local Artisans

On January 10, 2026, several businesses from Saitama participated in a special event at LUMINE Singapore where they personally interacted with customers. This remarkable opportunity allowed local artisans to experience Singapore's vibrant market firsthand and gave consumers the chance to meet the creators behind the products. The feedback from participating businesses highlighted the different consumer behavior in Singapore, providing them with valuable insights about local preferences and shopping styles.

Featured Brands from Recrafted Saitama

Among the participating brands were:
1. Koumei-ya: Known for transforming old obi (traditional Japanese sashes) into stylish bags and belts, preserving the artistry of kimono heritage.
2. Yoshinosuke Katsuya: Specializing in indigo-dyed apparel, this brand merges century-old dyeing techniques with modern fashion trends, earning accolades for its comfortable and durable pieces.
3. Atelier RIKA: A pioneer in upcycling kimonos to create fashionable, one-of-a-kind skirts that attract a wide range of age groups.
4. iquta: A unique brand focusing on pleated apparel and accessories, celebrated for its innovative designs and ease of care.

LUMINE's commitment to globalization and sustainability remains steadfast, as seen in this event. The company strives to curate Japanese fashion and craftsmanship with unique perspectives transmitted from LUMINE Singapore.

With plans to expand its reach into Southeast Asia, LUMINE continues to offer fresh values to consumers, weaving together fashion, art, culture, and lifestyle into a cohesive and exciting experience.