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Enhancing Early Career Development with Inside Sales Training

In today's competitive job market, providing fresh graduates with swift career growth is essential. MM Souken Co., Ltd., a specialist in digital marketing and sales consulting based in Shinjuku, Tokyo, has taken significant steps to enhance early career opportunities for new graduates through its innovative inside sales training program. Recently, they showcased a successful example with Itoki Corporation, headquartered in Chuo, Tokyo. The partnership exemplifies how focused training can lead to remarkable growth in new employees, addressing industry-specific challenges and enhancing overall business effectiveness.

The Training Program: Digital Sales Academy for Biz

MM Souken's training program, Digital Sales Academy for Biz, is tailored specifically for new graduates and young professionals transitioning into inside sales roles. This program employs a hands-on approach, providing practical training for individuals with little to no prior experience in sales. The features of this program include customized training modules that integrate collective learning sessions, e-learning, individual role-play, monitoring, feedback, and evaluation. Both past students and industry professionals have benefited, with over 500 participants successfully completing the training to date.

Meeting Itoki's Training Needs

Itoki Corporation, which strives to design the future of work through its diverse range of office solutions, faced dual challenges: fostering essential sales skills and providing fundamental business education for their new inside sales employees. They recognized the need for a solution that would not only enhance sales capabilities but also build foundational business skills. Previous training initiatives had fallen short, leading to a disconnect between the training received and practical application. Upon discovering MM Souken's Digital Sales Academy, Itoki was impressed by the program's specialization in training new hires and its ability to customize training content to reflect the realities of their specific business.

Implementation and Impact

Throughout the training process, MM Souken's approach to the Digital Sales Academy included a detailed understanding of various industry dynamics. Itoki integrated considerations of their new employees' business literacy into the training design. Fundamental business communication skills were emphasized, enhancing the capacity of new recruits to engage effectively with clients. Moreover, the customization of role-playing scenarios included refining the possible customer profiles, ensuring that participants had a realistic context to apply their learning.

The results were immediate and striking, with notable improvements in the new hires' ability to ask insightful questions and engage in meaningful conversations with clients. Itoki also reported an increased appointment acquisition rate year-on-year. Such improvements exemplify how a tailored training program can lead to significant operational enhancements.

For more detailed insights into the results achieved, please visit the case study.

Future Developments

Building on the success of this initiative, MM Souken plans to further develop their specialized training offerings for newly hired inside sales employees. They are now looking to create a structured version of their program that will be accessible to a wider audience, allowing companies to select from various training formats that meet their specific needs. This evolution will make foundational inside sales training more readily available, helping organizations meet the growing demand for skilled sales professionals. Interested organizations can find additional information about the public training program here.

MM Souken is dedicated to continuing its commitment to supporting businesses, employees, and customers alike, striving for a triple win through collaborative efforts.

Company Overview: MM Souken Co., Ltd.

Founded in March 1989, MM Souken is located in Shinjuku, Tokyo. The firm specializes in digital marketing, sales consulting, and digital sales workforce recruitment. The company's commitment to developing robust sales talent is reflected in its services, which aim to enhance the capabilities of individuals in a rapidly evolving digital marketing landscape. More information can be found on their corporate website.

For Inquiries

For further inquiries regarding this initiative, please reach out to the Demand Center at MM Souken via email at [email protected] or call 03-4530-4709.