Explore the 'DIAMOND CAFE': A Unique Pop-Up Experience in Tokyo
From May 23 to June 1, 2025, a captivating event titled 'DIAMOND CAFE' unfolds in the heart of Omotesando, hosted by Primoglobal Holdings and featuring the exquisite Lazare Diamond brand. This pop-up event encourages visitors to reflect on what matters most to them while surrounded by the world's most beautiful diamonds, also known as “The World's Most Beautiful Diamond®.” Visitors can enjoy a range of special activities and exclusive items crafted within this uniquely designed space.
Exclusive Jewelry and Desserts Await
One of the highlights of 'DIAMOND CAFE' is the exclusive necklace— the 'Dew Limited ver.', a stunning piece featuring two elegantly swinging diamonds designed to catch the eye. This skin jewelry promises a natural and sophisticated feel, making it perfect for any occasion. Priced at 88,000 JPY, this limited edition piece encapsulates the essence of Lazare Diamond's craftsmanship and aesthetic sensibilities. Availability is limited, highlighting the need for early visitations.
Additionally, attendees can indulge in delightful original desserts created in collaboration with the renowned Futaba Fruits shop. This unique offering combines tart yogurt ice cream topped with a variety of fresh fruits, making for a refreshing and healthy treat priced at 650 JPY.
Engage with Interactive Experiences
What truly sets 'DIAMOND CAFE' apart is its engaging interactive content. As guests venture through the event, they can participate in a unique Lazare Diamond diagnostic experience that poses three questions leading them to discover the jewelry series that suits them best. Based on their answers, a personalized 'topping' sweet is recommended, delivering a memorable experience that resonates with each visitor.
Furthermore, guests can capture their moments at a dedicated photo spot designed to highlight the breathtaking beauty of the Lazare Diamond, creating lasting memories with the iconic product in view.
Benefits of Early Reservations
To enhance the experience, early reservations are encouraged through the dedicated event website. Guests who book in advance while following Lazare Diamond’s official LINE account will receive a complimentary original sticker as a token of appreciation. Additionally, every purchase of the skin jewelry during the event will be rewarded with a luxurious leather key charm, embossed with the Lazare Diamond logo, while stocks last.
Photo Contest and Prizes
To add excitement to the event, participants can join the 'DIAMOND CAFE' social media campaign. By posting photos taken during their visit to the café and tagging Lazare Diamond's official Instagram account with specific hashtags, five lucky participants will receive a chic mini vanity case, making the interaction even more rewarding.
About Lazare Diamond
For over a century, Lazare Diamond has solidified its status as a leader in the diamond industry, thanks to its dedication to conflict-free diamonds and exquisite craftsmanship rooted in a century-old tradition. Acclaimed for creating diamonds of outstanding brilliance, the brand's commitment to excellence derives directly from the legacy of its founder, Lazare Kaplan, also known as 'Mr. Diamond.'
As you step into 'DIAMOND CAFE', immerse yourself in the world of Lazare Diamond and experience firsthand the intersection of art, luxury, and tradition, perfectly nestled in one of Tokyo's most fashionable districts. Don’t miss this extraordinary opportunity to engage with a brand synonymous with beauty and quality—ideal for those who truly appreciate the elegance of diamond jewelry. For further details and reservations, visit the official website linked above.