Launch of TikTok Shop: Nahato Accelerates Client Sales with Strategic Support

TikTok Shop offers a unique buying experience by combining engaging shopping videos with instant purchasing capabilities, embodying the concept of "discovery e-commerce." Facing this new era, businesses are urged to quickly adapt to new experiences in online shopping.

Nahato, with prior success in TikTok advertising, is positioned to leverage these developments, having won the ‘Rising Star Award’ in the Growth Sales category at the 'TikTok for Business Japan Agency Awards 2025.' This accolade underscores their proven expertise and impactful strategies for enhancing client sales.

Case Study: The Success of magpic

The smartphone magnetic holder magpic, sold by Boldies, a group company of Nahato, serves as a prime example of effective TikTok Shop support. Nahato provided comprehensive assistance from the shop's establishment and management to influencer marketing and advertising operations. Following the product launch, the TikTok Shop campaign generated significant visibility through engaging live broadcasts and short videos, leading to rapid sell-outs and surpassing cumulative sales of 100,000 units by February 2025.

With a surge of interest, magpic was also quickly sold out through additional online retailers, including Rakuten and Amazon, and at physical stores like Don Quijote and Hands. Within just one month of initiating operations on TikTok Shop, the product reached 10 million views, attaining the top spot in TikTok Shop's daily rankings by July 2025.

Client Feedback: Overwhelming Support from Nahato

Aoi Takahashi, in charge of magpic, shared, "While we focused on product planning and development, we faced challenges in our sales strategy, particularly in reaching Gen Z. With the help of Nahato and their trend analysis skills and influencer network, our brand awareness expanded remarkably. The sales on TikTok Shop exceeded our expectations, leading to an immediate sell-out. We recognized TikTok Shop as a powerful channel to reach new audiences."

About magpic

magpic, scheduled for release in July 2024, is designed to make smartphone photography more accessible and convenient. It adheres to the concept of making smartphone captures freer and more achievable. Users can easily attach the holder to any metallic surface, such as street poles or vending machines, gaining immense popularity among Generation Z as a vital tool for photography.

- Official Website: Boldies magpic
- Instagram: magpic_official
- TikTok: magpic_official

Comprehensive Support from Nahato for TikTok Shop

Starting in June 2025, Nahato has become an official partner for TikTok Shop, offering comprehensive support, including shop creation, management, influencer strategies, and account oversight. Their unique advantage stems from being recognized as a TikTok Shop Partner (TSP), TikTok Affiliate Partner (TAP), and TikTok Creator Agency Partner (CAP), ensuring a complete support system combined with hands-on experience from their own operations.

Enhancing Client Growth with Practical Expertise

Nahato has developed practical insights from their own operations within TikTok Shop, supporting clients comprehensively from set-up to logistics. This cohesive knowledge is a significant advantage, ensuring efficient transactions and growth for clients.

Strategies by Gen Z Marketers

With an average age of 26.3, Nahato’s Generation Z marketers constantly track shifting social media trends and design strategies that inspire buzz-worthy results. They provide targeted creative production and in-depth results analysis to pinpoint what resonates.

Utilizing Extensive Influencer Data

Nahato boasts a database of over 300,000 influencer accounts, allowing them to identify and leverage the most suitable influencers tailored to the product and target audience, actively enhancing quality content creation.

Nahato is committed to enhancing Japan's marketing capabilities and aims to empower client growth with innovative strategies sensitive to evolving trends.

Customized TikTok Shop Plans for Every Client

Nahato offers fully customizable TikTok Shop operation plans tailored to suit each client's unique challenges, whether concerning products or target demographics. Their dedicated team designs personalized solutions that include:

- TikTok Shop consulting, including ongoing optimization of shop pages and traffic generation strategies.
- Creator collaborations, engaging prominent creators for product exposure.
- Live commerce events powered by influencers.

For inquiries regarding TikTok Shop operating plans or pricing, Nahato invites businesses to discuss their tailored offerings.

About Nahato Corporation

Nahato positions itself at the forefront of modern marketing, uniquely blending a support company for promotional strategies with a business entity focused on product development and operation. Reinforcing their brand promise of "Profitable Marketing," Nahato delivers substantive marketing solutions while promoting community growth amongst its members.

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