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Introducing aunn’s Inventory and Similar Items Feature Expansion

In the rapidly evolving world of e-commerce, providing a seamless shopping experience is crucial. Recognizing this need, Makip Co., Ltd., based in Shinjuku, Tokyo, recently announced an exciting enhancement to its “aunn Inventory and Similar Items” feature. This expansion aims to combat the challenge of stock shortages that often lead users to abandon their shopping carts, ultimately transforming potential losses into new sales opportunities.

Improving User Experience with New Display Options

When browsing an e-commerce site, shoppers often save their favorite items or add products to their shopping carts, allowing them to compare options before making a final decision. However, if a desired item goes out of stock during this period, customers may lose interest and leave the site, adversely affecting sales. To address this issue, aunn has broadened its display options for alternative products, now integrating this feature not only on the product detail pages but also on the favorites and shopping cart pages.

This newly expanded visibility ensures that when users encounter stock shortages, they can find suitable alternative items easily, thus minimizing the likelihood of abandoning their purchase. By proactively presenting available substitutes, e-commerce businesses can effectively turn traditional opportunity losses into fresh buying opportunities.

The approach of “out-of-stock marketing” highlights the shift in perception from loss to potential gains. By quickly suggesting alternative products, the shopping experience can be positively transformed and potential sales can be maximized.

Icon-Type Display Format

Previous iterations of the aunn feature displayed similar items in a carousel format on product detail pages. In this latest update, users will now see an icon-type display on multiple item pages, such as favorites and shopping carts. This innovative format enables shoppers to tap on an icon to open a modal, where they can easily view available similar items and quickly navigate to their detail pages.

Client Feedback on the Functionality

The expanded functionality has been well received by clients, such as Kazuki Shimauchi, Director of the E-Commerce Division at Sekimiki Group, who expressed excitement about the potential this feature holds. By expanding the exposure of similar products across various shopping contexts, it is anticipated that customers will have more opportunities to choose from, ultimately increasing the likelihood of purchases.

Understanding aunn Inventory and Similar Items

The “aunn Inventory and Similar Items” service customizes suggestions for users based on their body type and available sizes or colors when their desired items are out of stock. By offering personalized alternatives during crucial decision-making moments, aunn plays a vital role in creating new purchasing opportunities that might otherwise be lost.

What is aunn Personalization?

Beyond the inventory feature, Makip also offers “aunn Personalization.” This service utilizes a vast repository of body shape data and user preference information gathered from the size recommendation service “unisize”. It delivers tailored suggestions for items and outfits, allowing users to discover what they want effortlessly without excessive searching.

This integration of smart technology ensures a smoother, more enjoyable customer experience, pulling users closer to the products they desire with ease and efficiency.

About Makip Co., Ltd.

Company Name: Makip Co., Ltd.
Representative: Shingo Emoto, President and CEO
Location: 126 Yarai-cho, Shinjuku-ku, Tokyo, NITTO Building 1F
Website: makip.co.jp
Contact Number: 03-6265-3465
Inquiries: [email protected]

For those wanting to improve their e-commerce sales strategies and enhance customer experiences, exploring the potential of aunn’s features may just be the game-changing solution needed.