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Fox Corporation's Historic Financial Success at Super Bowl LIX

On February 12, 2025, Fox Corporation made headlines by announcing that Super Bowl LIX, which aired on both FOX and Tubi, generated a stunning $800 million in gross advertising revenue. This achievement not only exemplifies the event's financial success but also highlights the growing synergy between traditional broadcasting and streaming platforms in today’s digital age.

Unprecedented Viewership and Record Pricing

Super Bowl LIX, hosted in New Orleans, set records with an average audience of 127.7 million viewers, marking a significant 3% increase from the previous year. The game showcased an exciting matchup between the Philadelphia Eagles and the Kansas City Chiefs, culminating in a 40-22 victory for the Eagles. Peak viewership hit an impressive 137.7 million in the second quarter, as reported by Nielsen Media Research, illustrating the game's monumental status as the most-watched Super Bowl of all time.

The pregame festivities also garnered attention. Averaging 23.4 million viewers before kickoff, the pregame coverage was the highest for any Super Bowl starting at 1 PM ET. Additionally, an average of 82.5 million viewers tuned in to the pre-kick coverage alone, showing a robust interest in the lead-up to the event.

Halftime Show's Record-Breaking Performance

The Apple Music Halftime Show, featuring a thrilling performance by Kendrick Lamar, drew approximately 133.5 million viewers, setting a new benchmark as the most-watched Super Bowl halftime show in history. This spectacle underscored the evolving nature of the Super Bowl as more than just a sporting event, capturing the nation's attention with star-studded entertainment.

Tubi's Groundbreaking Streaming Metrics

Tubi also played a pivotal role in this year's Super Bowl success. The platform's simulcast of Fox's broadcast set a new streaming record by reaching 15.5 million peak concurrent viewers during the game. Moreover, the average minute audience was an impressive 13.6 million, showcasing Tubi's growing influence in the sports streaming landscape. The service’s user engagement culminated in 24 million unique viewers accessing Tubi’s content, beginning with the pregame show and continuing through the big game.

To further enhance the viewer experience, Tubi utilized Fox’s state-of-the-art livestreaming technology based in Tempe, Arizona, to deliver a high-quality 4K live stream with minimal latency—an essential feature for live sporting events that demand instant access.

Conclusion: A New Era for Sports Broadcasting

Lachlan Murdoch, Executive Chair and CEO of Fox Corporation, celebrated the event's success, highlighting that “the clear winners Sunday night were the Eagles, the NFL, and FOX.” This statement reflects the broader implications of the advertising revenue generated, signaling a prosperous future for both traditional and digital media platforms in sports broadcasting.

About Fox Corporation

Fox Corporation continues to lead the industry by producing compelling content across its various brands, including FOX News Media, FOX Sports, and Tubi Media Group. Their commitment to engaging audiences and creating robust relationships with advertisers firmly positions them as a dominant force in the media landscape. For further insights about Fox Corporation and its initiatives, visit FoxCorporation.com.