Marchesi Frescobaldi: Bridging Tradition and Digital Innovation in the Wine Industry

The Perfect Blend of Tradition and Technology

In today's rapidly evolving digital landscape, Marchesi Frescobaldi, a prestigious Italian winery with a rich history dating back centuries, stands out as a beacon of innovation. Recently recognized by Vivino, the world's most popular wine app boasting over 72 million users globally, Marchesi Frescobaldi's commitment to enhancing its digital footprint has placed it among the top wineries for digital authority and visibility.

Since forming a strategic partnership with Vivino in 2019, Marchesi Frescobaldi has effectively fused its age-old winemaking traditions with cutting-edge technology. This collaboration has not only expanded its reach but also enhanced the overall consumer experience. As a result, the winery has seen over 22 million interactions with its wines on Vivino, each boasting an impressive average rating exceeding four stars. This level of engagement underscores the growing demand for Frescobaldi wines, catapulting them into the upper echelon of coveted global wines.

According to Tue Soe, the Chief Marketing Officer of Vivino, “We are thrilled to work with Frescobaldi, a brand that represents the essence of Tuscany's winemaking tradition. The partnership has allowed millions of wine enthusiasts to connect with the Frescobaldi legacy.” The statistics speak volumes; the partnership has cultivated a community of viewers and reviewers who actively engage with Frescobaldi wines, heralding a new age of wine appreciation.

Fabrizio Dosi, CEO of Marchesi Frescobaldi Group, echoes this sentiment, articulating a vision that merges exceptional wine production with the latest digital strategies. “At Frescobaldi, we are committed to producing wines that reflect Tuscany's unique terroirs, and we understand the importance of evolving our strategies to meet the modern consumer's needs,” he states.

One notable aspect of this collaboration is the emphasis on consumer accessibility. By providing content in ten different languages on Vivino's platform, Frescobaldi aims to engage a diverse global audience, ensuring that wine lovers everywhere can connect with their offerings in a language they understand. This personalized approach is set to redefine how the consumer interacts with wine brands online.

Moreover, the advanced AI technology employed by Vivino allows users to scan wine bottles using their mobile devices, instantly accessing information about the wines. This capability not only simplifies the purchasing process but also enhances the discovery experience. Whether you are a newcomer to wine or a seasoned connoisseur, the Vivino app enables consumers to explore the vast world of wine effortlessly.

Marchesi Frescobaldi's estates, steeped in rich history, contribute invaluable heritage to Tuscany's winemaking narrative. Spanning seven centuries, the Frescobaldi family cultivates 1,500 hectares of prime vineyard land across various estates that are distinguished by their unique climates and soil conditions. These properties are situated in renowned wine-producing regions, including Castello Pomino, Nipozzano, and Montalcino, allowing the winery to focus on quality and authenticity.

In addition to embracing digital channels, Marchesi Frescobaldi remains committed to sustainable practices, ensuring that the ecological footprint of their production methods is minimized. This balance of tradition, innovation, and environmental stewardship embodies the essence of what Frescobaldi stands for.

As the world of wine becomes increasingly interconnected through technology, Marchesi Frescobaldi's partnership with Vivino exemplifies how traditional brands can successfully navigate this modern landscape. By continuing to prioritize digital engagement and consumer accessibility, Frescobaldi not only honors its legacy but also secures its future as a leader in the wine industry.

In conclusion, Marchesi Frescobaldi stands as a testament to the harmonious integration of tradition and technology. As they pave the way for more wineries to innovate in the digital space, the wine-loving community can look forward to an enriched and personalized experience that celebrates both heritage and contemporary advancements in the industry.