#USA #New York #Oikos® Triple Zero #Myles Garrett #Juno Temple

Oikos® Showcases Unexpected Strength for Big Game

Oikos® is charging onto the field again for the sixth year in a row during one of football's most anticipated nights. Their newest advertisement entitled “Surprising Strength” is a celebration of strength that doesn’t always come from the expected sources. Starring talented actress Juno Temple, renowned for her complex roles, and professional football player Myles Garrett, celebrated for his on-field prowess, this collaboration emphasizes the idea that true strength can emerge from surprising places, including our own selves.

Acclaimed director Wayne McClammy helmed the ad, which blends humor with an action-packed narrative, setting the stage for an entertaining yet meaningful experience. The premise revolves around a last-minute gate change, throwing a wrench into the travel plans of the dynamic duo. Thankfully, Oikos’ delicious and nutrient-rich snacks come to the rescue, reinforcing the brand's commitment to helping individuals achieve their everyday strength. The message rings clear: in moments of need, choosing Oikos can elevate your snack game just as much as it supports physical strength during Game Day celebrations and beyond.

The ad’s star, Juno Temple, expressed her excitement at participating in her first-ever Big Game commercial. “I can’t believe I’m in a Big Game ad! Working with Oikos has been such a thrill,” she exclaimed. “This campaign brilliantly highlights a message that resonates with me deeply – that strength often lies in unexpected places. It’s refreshing to portray empowered women in prominent roles.” Temple’s capacity to infuse depth and charisma into her characters aligns perfectly with Oikos’ ethos.

Victoria Badiola, the Vice President of Greek Functional Nutrition at Danone North America, spoke about the significance of the campaign. “The Big Game is pivotal for athletes, showcasing their strength at an elite level. However, strength isn’t exclusive to athletes; everyone needs it to power their own daily lives,” she stated. “We’re proud to provide nutritious protein-packed options and are thrilled to bring together Juno and Myles in celebrating ‘surprising strength’.”

Myles Garrett, the 2023 Defensive Player of the Year, shared insights on adapting to life’s challenges and how this philosophy intertwines with Oikos’ message. “As a defensive end, I have learned to adapt to changing situations. Embracing unexpected challenges makes me stronger. It’s crucial to understand that strength can come from places we don’t anticipate, just like the support of friends who allow you to lean on them during tough times.”

Fans eager to watch the full ad can catch it on various platforms including FOXSports.com, the FOX Sports App, and the NFL App, with initial showings in cities like New York, Los Angeles, and Denver. The campaign will also roll out on Oikos' social media channels such as Instagram, Facebook, YouTube, and TikTok, ensuring maximum reach.

About Oikos Triple Zero® and Oikos Pro®

Oikos Triple Zero® Greek yogurt is crafted to deliver health without compromise, containing 15 grams of high-quality protein per serving, complemented by a triple promise of zero grams of added sugar, no artificial sweeteners, and no fat. It stands as a powerful ally for consumers striving to reach their health objectives.

On the other hand, Oikos Pro® is targeted towards those looking for the ultimate protein booster post-workout. Packed with 20 grams of complete protein per serving, and enriched with essential nutrients such as calcium and vitamin D, it plays a vital role in muscle building and overall well-being. Oikos has rolled out easy-to-consume shots and drinks, designed to enhance protein intake anytime, anywhere.

In summation, Oikos® is not just about great taste—it's about feeding your potential and promoting strength in every facet of life. The brand perfectly embodies the message that strength is not only physical but also derived from making empowering food choices every day.