#London #United Kingdom #Rolex GMT-Master II #Cartier Santos #Datejust

The Watch Revolution of Summer 2025

As the golden rays of summer 2025 shine down, a remarkable transformation unfolds in the world of wristwatches. The pre-owned luxury market has become a hotbed for enthusiasts and newcomers alike, showcasing timeless designs and unexpected favorites. This season has seen a shift towards iconic timepieces that blend history with contemporary flair, and the data gathered by BQ Watches illustrates this trend vividly.

The Resurgence of GMT-Master II

The Rolex GMT-Master II continues to shine brightly as one of the most coveted timepieces. Spencer Dryer, the founder of BQ Watches, elaborates on its enduring appeal. According to him, the GMT-Master II's versatility makes it a go-to choice for watch aficionados. The summer of 2025 has registered a notable spike in interest, especially for both vintage and current models. Enthusiasts are particularly enamored with the “Pepsi” bezel, which remains a highly sought-after feature. With its dual-time functionality, it combines practicality with a statement of status.

Datejust – The Understated Hero

While it might be understated, the Rolex Datejust has taken center stage this summer. Historically regarded as a classic, the Datejust has witnessed a significant increase in searches, reflecting a renewed appreciation for its timeless aesthetic. Whether it features a fluted or smooth bezel, this model is celebrated for its versatility, making it a favorite for any occasion. The rising interest points to a deeper appreciation for watches that can be worn daily while still making a distinguished statement.

The Cartier Game Changer

This summer, the spotlight has shifted to the Cartier Santos de Cartier, particularly its large steel variant with a blue dial. This piece has become increasingly popular among collectors and style enthusiasts, showcasing a blend of heritage and modernity. The Santos stands out with its aviation-inspired design and integrated bracelet, making it suitable for both formal and casual settings. It is indeed becoming one of the most talked-about models of the season, proving that luxury watches can hold their appeal across diverse environments.

Going Green: The Color Revolution

The demand for green dials has surged, marking a significant trend within the luxury watch sphere. Models such as the Rolex Datejust 36 with green palm dial, the IWC Pilot’s Chronograph, and the TAG Heuer Carrera are all leading the charge. The phrase “green dial watch” has seen a five-year peak in online searches, confirming that this trend is here to stay. This eye-catching color is being embraced in various styles, from sporty to dressy, leading to innovative and refined designs.

A New Wave of Buyers

A noteworthy trend that has emerged is the increased search interest in “Rolex watch men”, hinting at a wider demographic entering the luxury watch market. This surge suggests a growing acceptance and interest from individuals who may not yet be watch enthusiasts but are eager to explore entry-level luxury and pre-owned timepieces. Brands such as Rolex are becoming accessible to a broader audience, paving the way for a new generation of collectors.

Conclusion

From the noteworthy revival of classics like the GMT-Master II to the surging popularity of models like the Cartier Santos, summer 2025 is captivating watch lovers and newcomers alike. The trends unfolding in the pre-owned luxury market reflect not only a desire for watch craftsmanship but also a narrative of personal style, status, and sophistication. BQ Watches continues to observe these shifts, offering valuable insights into the pieces defining this moment and ensuring their lasting value long after summer concludes.

Stay tuned as we keep you updated on how the dynamics of the watch industry evolve with changing tastes and emerging trends.