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PebblePost Revolutionizes Performance Marketing with Enhanced Engine

In the fast-evolving landscape of performance marketing, PebblePost has made headlines by announcing a major upgrade to its innovative Performance Marketing Engine. This enhancement allows marketers to harness data-driven insights, thus optimizing their campaigns to reach previously unattainable levels of performance.

The Impact of Enhanced Technology

According to recent statistics, 84% of brands are now exceeding their key performance indicators (KPIs) by a staggering four times. Notably, brands are reporting an average of 8.5x incremental Return on Advertising Spend (ROAS) for customer acquisition and an astounding 42x incremental ROAS for retention. This leap in performance is attributed to PebblePost’s revolutionary approach to integrating transaction data from over $100 billion in online and offline sales.

Michelle Evans, a marketing consultant for Jewelry Television, shared her enthusiasm: “PebblePost has been a game-changer in helping us retarget high-intent site visitors we can't reach through other channels. Their address matching and deduplication efficiency have led us to experience record-breaking ROAS and conversion rates.”

Advertisement: The Power of Data

At the heart of PebblePost's advancements is the integration of first-party transaction data, which vastly improves identity resolution and audience targeting. This allows brands to target nearly 100% of U.S. households, a significant leap from traditional methods that merely focus on potential customers ready to make a purchase.

Notably, the 80% identity match rate stands out as a key achievement. With proprietary technology, brands are now empowered to access over 140 million addressable households, enabling precise segmentation and targeted marketing that can truly drive conversion and measurable outcomes.

Game-Changing Enhancements

1. Identity Resolution: Leveraging transaction data, PebblePost accurately resolves a range of high-accuracy identifiers linked to single households, allowing brands to personalize their outreach effectively. This resolution boasts a 4x higher match rate over competing platforms, ensuring effective targeting and communication strategies.

2. Audience Targeting and Optimization: By utilizing updated first-party transaction data, audience modeling has become sharper than ever, generating on average 20% higher campaign performance compared to audiences modeled using third-party data. AI-driven models are refined daily to engage ready-to-decision consumers at the most opportune moments.

3. Closed-Loop Measurement: PebblePost connects transactions across all sales points to both exposed and control audiences. This enables businesses to focus on genuine marketing incrementality, verifying the direct impact marketing strategies have on actual sales outcomes rather than mere digital metrics like clicks or impressions.

Navigating the Changing Landscape

With shifting privacy regulations and changing consumer behaviors, traditional online signals for identity resolution and targeting are diminishing. In response, businesses must recognize that transactions represent the most reliable indicator of consumer intent. Unlike merely tracking online activity, transactional data reveals the tangible purchases made across various channels — making it a key asset in modern marketing efforts.

By introducing an unparalleled integration of identity, intent, and transaction data, PebblePost is positioning itself as a transformative force in the performance marketing realm. As CEO Jacob Ross stated, “By integrating real-time transaction data into every component of our Performance Marketing Engine, we're enabling brands to connect with their most valuable audiences and drive tangible business outcomes throughout the full funnel.”

The Future of Marketing

PebblePost's advancements herald a new standard in performance marketing—one that goes beyond superficial metrics like impressions and clicks. Instead, it emphasizes real, incremental results that scale effectively across campaigns. Brands aiming to optimize their marketing strategies should certainly consider how the unrivaled capabilities of PebblePost can enhance their outreach and drive significant business impact.

For more information on how PebblePost can elevate your brand's performance marketing efforts, visit www.pebblepost.com.