#United States #New York #Holiday #Nordstrom #John Waters

Nordstrom NYC Transforms for the Holidays

This holiday season, Nordstrom NYC's flagship location on 57th Street ushers in a magical transformation as part of the 'Wonder All the Way' campaign. This year, the theme is 'The Blizz on 57th Street,' immersing visitors in a whimsical holiday spirit that resonates with both kids and adults alike.

The installation showcases visually stunning elements that create a unique shopping experience. At the heart of this vibrant display is an impressive cast of life-sized inflatable characters. Anchoring the event is Mr. Blizz, a charismatic figure who not only attracts attention but magically transforms everyday objects into animated icons of holiday joy. Among the crowd-pleasers are Dimmy Quaser, the playful burnt-out star, and colorful lipsticks such as Rose, Ruby, and Violet, who bring charm and wit to the festivities.

Adding to the allure, the voices behind these characters are none other than the iconic filmmaker and actor John Waters, alongside the beloved actress Fran Drescher. Their performances bring depth and humor to the experience, making it truly memorable. Olivia Kim, Senior Vice President of Creative Merchandising at Nordstrom, expressed her excitement, stating, "We are beyond excited to bring The Blizz on 57th Street to life at the Nordstrom NYC flagship this holiday season."

The magical transformation extends indoors as well, where visitors will discover Pigeonthia, a fortune-telling pigeon who regales guests with whimsical insights about the future. This character essentializes the New Yorker’s spirit with bombastic announcements, making every interaction a delightful surprise. Furthermore, visitors can engage with the Wonder Ring, an interactive experience where whimsical rings can be collected that correlate with the fortunes shared by Pigeonthia.

The playful theme of The Blizz on 57th Street also encourages exploration. Guests can embark on a treasure hunt, navigating the store using a map and a sticker booklet to collect all the Blizzy characters, with a chance to win exciting prizes. This interactive discovery embodies the heart of holiday cheer, emphasizing the limitless possibilities during this joyous season.

Bringing even more holiday charm, the popular Santa Snow Show returns, delighting families with enchanting performances featuring beloved holiday characters, starting November 29 through December 24. Children will have the opportunity to take playful 'elf-ies' with Santa, making their visit even more special.

The Blizz on 57th Street is not just a visual spectacle; it's a complete sensory experience that captivates the imagination. The event runs from now until January 5, 2025, at Nordstrom NYC's Men’s and Women’s stores, ensuring that families can enjoy this enchanting atmosphere throughout the holiday season.

In a city that already provides a backdrop of diversity and creativity, this immersive event promises to elevate the holiday experience in a way that only New York City can. Whether visitors come to shop, explore, or simply celebrate the season, Nordstrom NYC is the place to be for a truly unforgettable holiday adventure. Don't miss the chance to meet Mr. Blizz and all his charming friends, who remind us all of the magic that fills the air this time of year.