#Japan #Tokyo #Rakuten Mobile #Campaigns #SIM Card

Rakuten Mobile Achieves 10 Million Contract Milestone

In a major announcement, Rakuten Mobile Inc. has confirmed that it has exceeded 10 million contracts as of December 25, 2025. This remarkable milestone comes just five years and eight months after the official launch of its services in April 2020, a feat made possible through the unwavering support of its customers and partner organizations. To express gratitude, Rakuten Mobile will kick off a special campaign offering rewards through their official social media channels and at Rakuten Mobile shops nationwide.

Celebratory Campaigns

1. "10 Million Contracts Celebration! New Year’s Lottery"

As part of the celebration, customers can follow Rakuten Mobile's official X account and retweet designated posts to enter a lottery. Lucky participants will have the chance to win exclusive prizes such as original Rakuten Mobile daruma dolls, pure gold replica SIM cards, and Rakuten Points.

2. "10 Million Contracts Commemoration: Share 10 Million Points!"

Customers who visit Rakuten Mobile Shops for a quotation and entry during the campaign will share 10 million Rakuten Points among themselves. This initiative aims to further involve customers in the celebration of this significant achievement.

Additionally, starting January 15, 2026, exclusive stickers designed to commemorate the 10 million contracts milestone will be distributed at each store.

For detailed information on these campaigns, visit the official celebration page.

Messages from Leadership

In a statement, Hiroshi Mikitani, Chairman of Rakuten Mobile, expressed heartfelt gratitude for reaching this milestone. He emphasized that this achievement reflects the support from each customer and cooperation from partner companies. He stated, "Since entering the mobile carrier market with the goal of democratizing the telecommunications sector, we have continually pursued innovative challenges. This surpassing of 10 million contracts will serve as a new starting line, and we remain committed to enhancing the lives of our customers by providing more convenient and comfortable services."

Milestones in Rakuten Mobile's Journey

Rakuten Mobile has a history marked by significant technological advancements:

• - January 2018: Establishment of Rakuten Mobile Network, Inc.
• - February 2019: Successful demonstration of a fully virtualized cloud-native mobile network.
• - October 2019: Commencement of services as a Mobile Network Operator (MNO).
• - April 2020: Official launch of the 4G mobile carrier service under the name "Rakuten UN-LIMIT."
• - September 2020: Launch of 5G commercial services.
• - February 2022: Achieved a 96% 4G population coverage ahead of schedule.
• - January 2023: Official availability of Rakuten Mobile’s corporate plans.
• - June 2023: Introduction of the new unlimited data plan, "Rakuten Best Plan."
• - June 2024: Launch of commercial services over the 700MHz “Platinum Band.”
• - October 2025: Opening of "Rakuten Best U-NEXT."
• - December 2025: Surpassing 10 million contracts.

Moving forward, Rakuten Mobile aims to accelerate technological innovations while continuously incorporating customer feedback to enhance service offerings and provide greater value.

Please note that the 10 million contracts figure is inclusive of Business Continuity Plan (BCP) lines, comprising various plans including "Rakuten Best Plan" and others. As a reminder, specifics of the campaigns may change, be canceled, or extended without prior notice. For detailed conditions and terms, refer to the campaign page.

Conclusion

Rakuten Mobile's achievement of 10 million contracts marks a defining moment in its journey, positioning the company for future innovations and enhanced customer experiences. The company’s commitment to growth reflects its determination to reshape the mobile landscape in Japan.