Unveiling New Trends in Inbound Regional Attraction at Cool Japan DX Summit 2025

Details of Cool Japan DX Summit 2025 - SESSION 2

The Cool Japan DX Summit 2025, organized by the Cool Japan DX Summit Executive Committee, will be held on November 21, 2025, at TODA HALL & CONFERENCE in Tokyo. Focusing on digital transformation (DX) and Cool Japan, the summit aims to enhance the international appeal of Japan’s culture, history, and content.

With over 4,500 participants in previous events, the summit stands as Japan's largest Cool Japan x DX gathering, designed to foster insights into various sectors, including fashion, beauty, tourism resources, and innovative strategies for inbound tourism. The goal is to drive global market expansion, attracting companies and leaders pursuing digital transformation.

SESSION 2 Overview: Inbound Regional Attraction Trends

SESSION 2, titled ‘New Trends in Inbound Regional Attraction Created by Cool Japan’, will take place from 12:25 to 13:15. This session emphasizes how promoting Japanese culture to the world can positively impact local economies. It will redefine high-added value and the strategies that can transform regional engagement.

Featured Speakers:

1. Takaaki Umezawa - Chairman of KEARNEY Japan & CIC Japan
With 25 years of consulting experience in strategy, innovation, and urban development at KEARNEY, Umezawa has established CIC Tokyo, a major innovation hub for start-ups, fostering collaborations in life sciences and sustainable tourism.

2. Hiroshi Mizobata - Former Commissioner of Japan Tourism Agency & Chairman of Osaka Tourism Bureau
Mizobata has held numerous positions related to tourism and urban strategy since graduating from the University of Tokyo. He played a pivotal role in enhancing tourism policies and promoting sports tourism in the Osaka area.

3. Ayumi Chikamoto - CEO of ICHIGO Corporation
After starting her career at Recruit, Chikamoto launched an e-commerce venture that caters to inbound tourists interested in Japanese snacks, like her brand ‘TOKYO TREAT’. She has expanded her operations into new domains with promising growth prospects.

4. Yuka Tanimoto - Executive Officer & Web Editor at Forbes JAPAN
A seasoned journalist and commentator, Tanimoto holds an MBA and has interviewed over 4,000 VIPs, providing insights into economic trends from a uniquely Japanese perspective.

Benefits of Participation

- Explore Cutting-edge Trends and Strategies: Gain insights on AI's role in enhancing Japan's inbound tourism by learning how to maximize regional revenues through high added value.
- Cross-industry Collaboration Insights: Discover innovative ideas that emerge from blending various fields such as food and culture, music and traditions, and fashion and tourism.
- Valuable Networking Opportunities: Connect with diverse stakeholders, including municipal organizations, private companies, start-ups, and investors during lunches and after-parties, fostering potential partnerships.

Who Should Attend?

- Professionals from regions involved in Cool Japan-related businesses
- Businesses looking to strengthen their inbound tourism initiatives
- Leaders and marketers aiming for innovation through digital transformation
- Anyone exploring new ventures leveraging Japanese culture
- Stakeholders involved in regional revitalization and DMO management
- Individuals interested in the forefront of business in the AI era

About Vpon

Vpon is a leading cross-border DX enterprise in Asia, leveraging its unique AI technology and data solutions to facilitate international business growth. Based in Shibuya, Tokyo, Vpon’s mission is to invigorate the world with Japan’s charm by providing digital marketing solutions that support inbound tourism and overseas market expansions, collaborating with over 200 local governments and private entities.