#Japan #Tokyo #Gong cha #TEACRAFT #Darjeeling

Gong Cha Introduces ‘TEACRAFT’ Series

Gong Cha Japan, headquartered in Minato, Tokyo, has proudly announced the launch of its new tea line, ‘TEACRAFT’. With the captivating concept of “tea that excites the heart and senses,” the series aims to blend seasonal fruits and flowers with high-quality tea leaves to deliver a refreshing tea experience year-round.

Starting on March 25, 2026, Gong Cha will roll out its first product from the ‘TEACRAFT’ series, a limited edition ‘Strawberry & Rose Darjeeling’. This delightful blend will be available at all Gong Cha outlets across Japan, delivering a unique journey through flavors and aromas. In conjunction with the launch, a special promotion will offer customers the chance to enjoy these products at limited-time prices. Additionally, a pop-up store themed around the ‘TEACRAFT’ experience will open in Harajuku from March 19 to showcase the world of TEACRAFT.

What is ‘TEACRAFT’?

The essence of ‘TEACRAFT’ lies in its dedication to crafting seasonal tea blends. Each blend combines exquisite tea leaves with seasonal fruits and floral notes to create an aromatic tea bouquet that enhances the drinking experience. Continuing its tradition, Gong Cha is committed to providing teas brewed at the optimal temperature and time, ensuring that the true flavor and fragrance of the tea leaves are preserved. This new venture allows Gong Cha to re-approach tea as an experience, making it even more delightful and enjoyable for all customers.

First Release: ‘Strawberry & Rose Darjeeling’

The inaugural item, ‘Strawberry & Rose Darjeeling’, features a carefully crafted Darjeeling blend infused with strawberry and rose flavors. This tea merges the vibrant notes of strawberry reminiscent of spring with a smooth, easy-drinking profile thanks to its blend with Ceylon tea. The light, refreshing taste of freshly picked strawberries harmonizes beautifully with the delicate floral finish from the rose, creating a unique and enjoyable flavor journey.

The lineup includes:

• - Strawberry & Rose Darjeeling Straight Tea: A blend of Darjeeling with strawberry and rose petals.
• - Milk Tea: Smooth and aromatic, this version combines the light tea with creamy milk for an indulgent treat.
• - Milk Foam Tea: A straight tea topped with rich, sweet-salty milk foam for a creamy texture.
• - Almond Milk Tea: A refreshing take blended with almond milk, offering a nutty, toasty finish.

Each sip provides an aromatic bouquet experience, transforming tea time into a celebration.

The Special Touches of TEACRAFT

1. Special Blend to Enhance Leaf Characteristics
The Darjeeling base is blended with light Ceylon tea, creating a delicately balanced black tea. Seasonal autumn Darjeeling leaves are used to achieve a mellow sweetness and a deep, gentle flavor.

2. Strawberry and Rose Aroma
The refreshing taste of spring strawberries unfolds gently, leaving a subtle, elegant rose finish that enriches the experience. This delightful combination reflects the season’s vivacity, offering a fragrant and lively cup of tea.

Unique Enjoyment: Milk Foam Tea

The Milk Foam Tea, made by topping straight tea with rich milk foam, is highly recommended as an introductory experience to the TEACRAFT series. This creamy milk foam complements the fresh flavor of the tea, enhancing the overall enjoyment. Customers are encouraged to sip slowly through a straw to experience the delightful transformation of flavors as the foam melts into the tea. The name ‘Milfo’ is derived from the colloquial term used by Gong Cha crew members.

‘TEACRAFT’ Launch Campaign

To celebrate the introduction of TEACRAFT, Gong Cha has set a special campaign running from March 25 to April 5, 2026. During this time, customers can enjoy select TEACRAFT beverages at exclusive prices. This is a great opportunity to explore personal favorites!

Pop-Up Experience: ‘TEACRAFT Harajuku’

In addition to the beverage launch, Gong Cha will transform its Harajuku location into a ‘TEACRAFT’ pop-up store from March 19 to 22. Visitors will be immersed in the ‘TEACRAFT’ atmosphere, engaging their senses with fragrances, flavors, and interactive content, including a special Milk Foam tasting offer. This limited-time pop-up celebrates everything TEACRAFT, ensuring customers can fully appreciate the fragrant flavors and botanical experience.

Company Overview

Gong Cha, originally from Taiwan, is a global tea café chain with over 2,000 stores in around 30 countries. Since entering Japan in 2015, it has expanded to nearly 200 locations, renowned for serving premium tea brewed with precision to provide customers a delightful tea experience. With the launch of TEACRAFT, Gong Cha continues to innovate, encourage tea enjoyment, and craft a renewed tea culture for everyone to enjoy.

For more on TEACRAFT and the new series, visit Gong Cha official site.