Join Our Free Webinar on AI Mode Brand Mentions Analysis!

LANY, a leading digital marketing support company based in Shibuya, Tokyo, is excited to announce a free webinar titled "AI Mode Brand Mentions: New Rules from LANY's Original Research" scheduled for December 3, 2025. This timely event will dive deep into the innovative AI mode introduced in Google’s Japanese search on September 9, 2025.

Understanding AI Mode

AI mode represents a revolutionary approach to information presentation compared to traditional search results. By synthesizing data from multiple websites, AI generates consolidated responses that can significantly reshape current marketing strategies. However, this new collection channel raises valid questions among businesses:

- What exactly is AI mode, and what measures should we take?
- Why are competing brands being mentioned when ours isn’t?
- What criteria does the AI use to recommend certain brands, and how does this logic work?

In this webinar, we'll present findings from our exclusive research where we discovered a more than fourfold disparity in brand mentions influenced by these AI mechanisms. Attendees will gain insights into the core factors that drive brand mentions in AI mode.

Key Takeaways

During the session, LANY's experts will elucidate:

- An overview of AI mode and its operational logic.
- The results from our analysis that showcase the influencing factors behind brand mentions.
- Practical strategies to navigate and leverage AI mode as a customer acquisition channel.

This is a perfect opportunity for those keen to adapt their marketing efforts to align with this new digital landscape. We aim to equip you with a fresh set of Key Performance Indicators (KPIs) and actionable plans that can be implemented immediately!

Webinar Details

- Date and Time: December 3, 2025, from 12:00 PM to 12:30 PM (JST).
- Content Outline:

- Overview of AI mode
- Logic analysis results
- Strategies to counteract challenges posed by AI mode
- Summary and Q&A session

Registration Information

To register for the webinar, please fill out the application form found on our website here.

Important Information

- Participation Fee: Free
- Participant Limit: 500 attendees.
- Application Deadline: December 3, 2025, 11:59 AM.

Steps to Participate:

1. Complete the necessary details in the registration form.
2. If applications exceed the limit, a lottery will determine participants.
3. Participants will receive further instructions and participation URL via email the day before the event.
4. Join the webinar using the link provided in your email.

Note

We kindly ask attendees to refrain from recording the webinar. Participation from competing companies is discouraged.

For more information on LANY, please visit our official website: LANY Official Site.

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For media inquiries regarding this event, contact our representative, Suzuka Kurogi, at [email protected].