#Japan #Tokyo #Mother's Day #Minimal-Bean #Strawberry Gateau

A Special Treat for Mother's Day 2025

As Mother's Day approaches, the specialty chocolate shop Minimal - Bean to Bar Chocolate, operated by βace Co., Ltd., is excited to announce the revival of its exclusive "Strawberry Gateau Chocolat - Ichigoya Mei". This delightful dessert will be available on their online store starting April 15, 2025, and in all Minimal stores from May 1, 2025. To celebrate the occasion, Minimal is also launching an early-bird discount campaign, running from April 15 at 18:00 to April 21 at 23:59, to ensure customers can order early and receive their treats in time for the holiday.

The Essence of Strawberry: A Rare Delight

The "Ichigoya Mei" features the coveted “Joho” strawberry, a rare variety sourced from a special farm in Kagawa Prefecture. This particular strawberry is produced in limited quantities—only 1% of the strawberries grown in Japan. It boasts a delightful balance of sweetness and acidity, with each bite allowing you to savor both its rich aroma and flavor.

Topping this decadent treat is a luxurious strawberry jam, skillfully prepared to capture the essence of these strawberries, even in May when they are not in season. This preserves the sweet and tangy flavors of the strawberries, ensuring that you can enjoy their fresh taste throughout the spring.

Chocolate That Complements Strawberry's Freshness

To enhance the strawberry's delicate flavors, Minimal has chosen Tanzanian cocoa beans known for their fruity notes. Through careful light roasting, the beans maintain their natural acidity, resulting in a rich chocolate experience that perfectly harmonizes with the tangy profile of the Joho strawberries. Each bite is a dance of flavor that is both refreshing and indulgent.

A Rich Custard Cream with Sustainability in Mind

At the center of this delectable gateau is a luscious custard cream, crafted to complement both the strawberry jam and chocolate base. Minimal uses "Hōgyoku Tamago"—premium eggs produced at Tanaka Farm in Saitama, which are favored by Michelin-starred restaurants. This sustainable approach includes upcycling, as Minimal donates cocoa husks to Tanaka Farm, which are repurposed as feed, resulting in eggs that enrich the custard cream, thereby creating a circular production model.

Not Just for Mother's Day: A Treat for Anytime

Originally released around Valentine’s Day, the “Strawberry Gateau Chocolat” proved to be immensely popular among women. It's not only a significant treat for Mother's Day but also represents Minimal’s commitment to quality and sustainability in every indulgent bite.

Pricing & Availability

• - Price: ¥3,990 (including tax)
• - Online Release Date: April 15, 2025
• - Store Release Date: May 1, 2025
• - Availability: Sold online, at the Tomigaya flagship store, Yoyogi Uehara store, Soshigaya Okura store, and Azabu-dai Hills store.

Reviving the Popular Baumkuchen

In addition to the acclaimed strawberry gateau, Minimal is also restocking its popular "Minimal Baum" cake that had sold out shortly after its initial release earlier this year. This baumkuchen is a testament to Minimal’s dedication to finding the perfect balance between satisfaction and lightness, combining rich chocolate with a unique texture that leaves you craving more.

The team at Minimal has reinvented the traditionally dense combination of chocolate and baumkuchen, ensuring a delightful experience with every bite, and made with the same fine Tanzanian cocoa. Prepare to be inspired by the fragrant chocolate aroma and its light finish that creates a never-ending desire for more.

Special Delivery for Online Orders

To sweeten the deal, Minimal is offering free shipping for online orders during the early bird discount period. Grab this unique opportunity to send heartfelt thanks to your loved ones this Mother's Day with handcrafted chocolates that express love and appreciation.

• - Free Shipping Period: April 15, 2025, 18:00 to April 21, 2025, 23:59.

About Minimal

Minimal – Bean to Bar Chocolate is not just a chocolate shop; it represents a movement toward sustainable luxury. The team of chocolatiers and pastry chefs collaborate to create artisanal chocolates while investing in sustainable practices. By choosing high-quality cocoa beans and focusing on environmentally friendly production processes, they are setting the standard for chocolate production in Japan and beyond. Their efforts have earned them numerous international awards, solidifying their reputation for excellence in the industry.

Visit Minimal's Locations

Minimal has several locations where you can enjoy their products and experience the calm atmosphere of their cafes. Here are some locations you may visit:
1. Tomigaya Flagship Store: 2-1-9, Tomigaya, Shibuya, Tokyo.
2. Yoyogi Uehara: 1-34-5, Uehara, Shibuya, Tokyo.
3. Soshigaya Okura: 8-8-24, Kinuta, Setagaya, Tokyo.
4. Azabu-dai Hills: 5-8-1, Toranomon, Minato, Tokyo.

Explore and indulge in their vast array of specialty chocolates and exquisite desserts, and let Minimal's passion for chocolate enrich your Mother's Day!