Sigri Indian BBQ Ignites National Franchise Expansion in Chicago Area

Craveworthy Brands, a pioneering multi-brand restaurant platform, is making waves in the food industry by launching a national franchise program for Sigri Indian BBQ. Known for its authentic North Indian barbecue, Sigri is gearing up to open its doors in Chicago, marking an exciting chapter in the brand's growth.

A Flavorful Expansion

The momentum for Sigri's franchise program is palpable, following the signing of a multi-unit franchise agreement that will introduce the brand to the Chicagoland area, specifically in Schaumburg and Naperville, Illinois. The franchise will be led by Niraj Shah, an entrepreneur with deep roots in the local food and beverage scene. Shah's foray from Virginia's convenience stores to this venture embodies a passionate journey through hospitality, emphasizing community and cultural connections.

“With Chicago’s diverse food culture, I feel a strong affinity for bringing Sigri’s flavors to the forefront,” Shah remarked, highlighting his excitement for this new culinary addition to the city.

Embracing Tradition in Modern Dining

Founded in 2015, Sigri Indian BBQ taps into the centuries-old tradition of North Indian grilling, transforming the vibrant roadside restaurant culture into a modern dining experience. The influence of the ancient art of cooking over an open flame results in dishes rich in smoky flavors and vibrant ingredients. From fire-cooked meats to freshly baked naan, every offering is crafted with fresh, high-quality ingredients, ensuring authenticity and taste.

Co-Founder Utkarsh Yadiv stated, “Sigri was created to share a flavorful journey rooted in centuries of tradition.” The brand is enthusiastically inviting locals to experience this unique culinary style right in their neighborhoods.

Digital Growth Through Social Media

Sigri's rise to fame is attributed in part to its impactful social media presence, particularly on platforms like TikTok and Instagram. What started as a local gem in New Jersey quickly garnered nationwide attention, with fans clamoring for locations all over the country. This viral growth has allowed Craveworthy to align franchise expansion with consumer passion, ensuring a responsive and strategic rollout of new locations.

Gregg Majewski, CEO of Craveworthy Brands, expressed enthusiasm about the brand's trajectory, stating, “When fans are asking for Sigri in their communities, we listen.” This philosophy is driving the company's goal of expanding into high-demand markets, nurturing its connection with regional consumers.

Unleashing Franchise Potential in Fast Casual Dining

As part of the booming fast casual dining segment, Sigri represents an appealing franchise opportunity. With its low entry barriers, flexible store formats, and a menu tailored to adventurous eaters, Sigri is poised for significant growth. New franchise partners will receive comprehensive operational support and access to resources that accelerate their path to success.

The strategic focus for growth includes key markets in Georgia, Ohio, New York, New Jersey, Nevada, and Texas, where there is a growing appetite for international cuisines.

A Taste of the Future

The increasing consumer demand for diverse culinary experiences underlines the relevance of Sigri’s franchise model. Industry forecasts suggest that the global fast casual market could reach $200.9 billion by 2032. Sigri's unique offering positions it as a frontrunner in this expanding market, allowing people to connect with the vibrant street food culture of India.

With exciting developments on the horizon, Shah proclaimed, “I’m proud to be part of a brand that celebrates tradition while offering something new to U.S. diners.” The Sigri family is eager to invite diners to explore the rich flavors of Indian barbecue, making it a memorable dining option in Chicago and beyond.

For those interested in learning more about Sigri and its franchise opportunities, visit sigriindianbbqfranchise.com.

To find out more about Craveworthy Brands, head over to craveworthybrands.com.

About Sigri Indian BBQ

Sigri Indian BBQ is dedicated to making the age-old tradition of clay stove cooking accessible to modern diners. Offering a genuine taste of India, Sigri is focused on connecting diners with the delightful flavors rooted in Indian culinary heritage. Founded by Jagat Parikh and anchored by Chef Aarthi’s innovative culinary approach, Sigri is on a mission to enrich communities and palates alike.

About Craveworthy Brands

Craveworthy Brands aims to revitalize legacy restaurant concepts while promoting new ideas in the culinary market. Their diverse portfolio includes several notable brands and emphasizes community involvement and career opportunities for team members, all while delivering memorable dining experiences every day.