MOM'S TOUCH JAPAN Launches Innovative Digital Franchise Platform

MOM'S TOUCH JAPAN Launches FC Inbound Platform

MOM'S TOUCH JAPAN, the company behind the popular South Korean burger and chicken brand, is excited to announce the official launch of its data-driven digital platform, the "FC Inbound Platform," on April 1, 2026. This platform is designed to streamline the franchise onboarding process, allowing for better engagement with potential franchisees from their initial contact through to contract signing.

This new platform represents a significant shift from conventional offline recruitment methods. By leveraging online advertising and digital content, MOM'S TOUCH aims to attract a broader audience of interested franchise partners, while utilizing data analytics to provide tailored support and improve match accuracy.

The FC Inbound Platform is particularly targeted at multi-unit operators and individuals who aspire to establish their presence in the food and beverage industry. The ambitious goal for 2026 is to finalize 100 franchise agreements as the company continues to expand its footprint across Japan.

Corporate Name Change

In an effort to strengthen its operational framework and expand nationwide, the company has changed its name from "MOM'S TOUCH TOKYO, Inc." to "MOM'S TOUCH JAPAN, Inc." This rebranding aligns with their vision for growth in the Japanese market.

Leadership Transition

As part of its growth strategy, MOM'S TOUCH JAPAN will welcome Akio Nakamura as its new CEO from April 2026. Nakamura brings a wealth of experience from the food service and franchise sectors. He previously served as CEO of a major restaurant chain and significantly increased both revenue and store count across Japan. With his comprehensive background spanning from frontline operations to executive leadership, Nakamura is set to leverage data-driven management practices to propel MOM'S TOUCH's expansion.

Business Expansion and Future Strategies

Since its entry into the Japanese market in 2024, MOM'S TOUCH JAPAN has made impressive strides, opening its first store in Shibuya. In just one year, the company has attracted approximately 700,000 visitors and generated around 500 million yen in sales. Currently, they operate in Shibuya, Harajuku, Shimokitazawa, Akiyasu, and Chigasaki, and are committed to adapting their pricing strategies to cater to a diverse clientele.

Their global strategy continues to unfold, with a successful launch in Thailand in 2022, followed by momentum in Mongolia (2023), Laos (2024), and Uzbekistan (2025), positioning Japan as a key strategic market outside Korea.

Looking ahead, MOM'S TOUCH plans to secure landmark locations in the Tokyo metropolitan area and expand throughout the Kanto region, while also considering master franchise agreements for opportunities in regional markets including Kansai.

By harnessing the established QSR (Quick Service Restaurant) platform model consisting of burgers, chicken, and pizza — which has proved successful in Korea — MOM'S TOUCH aims to create a sustainable business model that provides franchisees with attractive and profitable opportunities.

CEO's Insights

Akio Nakamura commented on the introduction of the FC Inbound Platform, emphasizing that it is not just about expanding the number of locations. Instead, the initiative seeks to establish a data-driven framework for franchise development in the Japanese market, facilitating sustainable growth. Utilizing insights gained from Korea's success combined with the experience accumulated since their arrival in Japan, MOM'S TOUCH aims to communicate a franchise model that enables lower initial investments and quicker paths to profitability for new franchisees.

About MOM'S TOUCH

MOM'S TOUCH is a leading brand in the South Korean fast-food sector, boasting 1,490 locations as of January 2026. Their corporate philosophy revolves around providing high-quality food at reasonable prices, focusing on delivering a great value proposition to customers. The company distinguishes itself through its commitment to fresh, hand-prepared meals, including marinated chicken cooked using proprietary spices, complemented by unique sauces that enhance the taste of their offerings.