#Japan #Tokyo #AI Integration #Balleggs #Arube

Transforming Real Estate with In-House AI Development

Balleggs, Inc., headquartered in Meguro, Tokyo, is at the forefront of a transformative initiative in the real estate industry. By leveraging the expertise of Arube, a specialist group in the field of Artificial Intelligence (AI), Balleggs has committed to driving significant business reforms centered on AI technologies. The company aims to foster a workplace that values connections and enhances everyday living.

Background and Purpose of the Project

Balleggs’ journey into the AI realm began with a commitment from its President, Tomonori Omoto, to elevate the company’s mission: "Valuing connections and enriching lives in this community." The real estate sector has long struggled with its dependency on human labor, which limits the time available for personalized customer service and creative value generation. Through this initiative, Balleggs seeks to address and transform these ingrained structural challenges.

In-House Expertise Over Outsourcing

While many in the real estate industry rely on external partners for system development, Balleggs has chosen to establish a dedicated internal team specializing in AI. This strategic decision allows the company to maintain control over the entire cycle of planning, development, and implementation without resorting to outsourcing. This self-sufficient model is viewed as crucial for the growth of their business alongside AI technologies, with the in-house team leading transformation as firsthand stakeholders of operational challenges.

Practical Business Reforms Led by Internal Teams

Balleggs’ approach to business reform is deeply integrated with its AI specialist team, driving projects from concept through implementation.

Development of an AI Property Proposal System

The internal team has successfully built a sophisticated AI-driven property proposal system that mimics the thought processes of top sales agents. This innovative system evaluates client needs from multiple angles and automatically generates introduction emails for property recommendations. As a result, the company has managed to save an impressive 100 hours of email drafting each month, allowing staff to focus on creative and high-value face-to-face interactions with clients.

Internal Analysis of Conversation Data with AI

In addition to generating leads, the internal team utilizes AI to conduct rapid analyses of extensive conversation data. This process extracts hints for solving previously overlooked issues, enabling data-driven decision-making and ongoing generation of quality insights.

Implementation of Workflow Automation

Balleggs is also automating complex tasks that previously required human judgment by integrating AI with various tools. By reducing time spent on routine decision-making, the company prepares a platform where employees can engage in more creative and value-adding work.

A Collaborative Partnership Focused on Innovation

The partnership between Balleggs and Arube is cemented around a practical collaboration model: all planning, development, and implementation tasks are handled by Balleggs’ internal AI team, while Arube provides consulting support by sharing cutting-edge AI tools and strategic advise. This blend of real-world challenges from Balleggs with the advanced AI knowledge from Arube aims to unlock new growth opportunities in the real estate sector.

Balancing Trust and Safety in Business Practices

As both companies advance this partnership, they prioritize strict information management protocols. Comprehensive clauses are included in their service contracts regarding the handling of confidential and personal data. Moreover, the use of external tools like generative AI is allowed only with written consent, fostering a secure and responsible utilization of advanced technologies in business operations.

Creating New Business Models and Future Prospects

By integrating internal initiative and external expertise, the hybrid business development model crafted by Balleggs positions itself as a new growth paradigm in the real estate market. The company remains committed to harnessing technology as a tool for unlocking employee creativity and enriching the lives of each customer. Moreover, Balleggs welcomes engagement from other businesses interested in fostering new value creation within the real estate industry.

Corporate Overview

Arube, Inc. - Established in December 2011, specialized in generative AI and CRM for SMEs.
Website: Arube

Balleggs, Inc. - Since March 1991, dedicated to providing comprehensive real estate consulting and management services in the community.
Website: Balleggs

Contact for Press Release:
Balleggs Corporate Planning Office
Email: [email protected]
Official Site: Balleggs

This initiative represents a significant step forward in rethinking operations within the real estate industry, setting a precedent for how technology and human talent can collaborate for growth and innovation.