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Everflow Fuels Inflektion's AI Personalization Engine

In a pivotal development for the performance marketing sector, Everflow, renowned as a leading partner marketing platform, has recently spearheaded a significant round of funding for Inflektion, a company at the forefront of performance marketing technology. This investment is designed to enhance Inflektion’s capabilities in automation and AI-driven personalization, ultimately facilitating greater marketing conversions at scale.

Inflektion has been making waves with its innovative approach to how advertisers and agencies manage partnerships. Supported by this latest round of funding, which also welcomed CTR Capital as a prominent investor, Inflektion is positioned to expand its cutting-edge Real-Time Funnel Personalization technology. This platform harnesses AI to create a more tailored marketing experience, aligning brand creatives with the unique content interests, behaviors, and following of each influencer in real-time.

Strategic Investment

Everflow's strategic investment embodies its dedication to pioneering discussions around automation and augmentation within performance marketing. This funding will allow Inflektion to fast-track the rollout of next-gen AI innovations that support various marketing initiatives. With a focus on removing friction points in the marketing process, the partnership aims to fortify the growth potential of brands utilizing influencer marketing strategies.

Revolutionary Technology

Inflektion’s Real-Time Funnel Personalization technology stands out for its ability to merge AI with social listening data, allowing personalized landing pages and creative assets based on various influencer types—be it social media personalities, podcasters, or even B2B affiliates. The intelligent automation not only streamlines the creative alignment process but drastically shortens the time it takes for brands to establish impactful partnerships.

Key Advantages:

1. AI-Powered Optimization: Inflektion’s proprietary AI algorithm automates every step of the partnership funnel in real-time, transforming what once required days of manual effort into swift, intelligent decisions.
2. Increased Conversion Rates: Brands leveraging Inflektion technology have reported conversion increases of up to 200% by dynamically aligning each visitor's intent and context simultaneously. This timely relevance mitigates disconnection between the influencer's content and the brand's messaging, thus ensuring seamless user experiences.
3. Mass Scalability: The fully automated nature of Inflektion’s platform allows brands to deploy it across their entire partnership network without the cumbersome burden of manual adjustments.
4. Audience Intelligence: Enhanced audience insights from social listening create a tailored marketing funnel that suits users' interests, thereby maximizing engagement and relevance.

Vision for the Future

Haafiz Dossa, CEO of Inflektion, emphasized the company's mission to eliminate growth barriers in performance marketing via this partnership. With the backing from Everflow and CTR Capital, Inflektion is set to unveil a new era of solutions that empower brands to better understand their audiences, forge meaningful connections with the right partners, and cultivate authentic engagement.

Sam Darawish, CEO and Co-Founder of Everflow, expressed enthusiasm around this collaboration: "This investment signifies more than mere capital—it's a shared vision for pushing the industry towards innovative heights. We aim to equip brands with advanced tracking, automation, and audience intelligence, effectively reshaping how partnerships fuel growth."

The synergy between Everflow’s market-proven tracking and analytics, along with Inflektion’s sophisticated AI-driven approach, establishes a more transparent and scalable partner ecosystem. Advertisers can expect improved operational efficiency, enhanced scalability, and fresh growth opportunities that link consumer insights to performance-oriented partnerships.

In alignment with Everflow's ethos of automation, Inflektion’s advancements are set to greatly reduce the workload of affiliate managers, allowing them to concentrate on nurturing critical partner relationships instead. The overarching goal is to achieve doubled conversion rates while slashing management workload by 90%.

About Everflow and Inflektion

Everflow is recognized for its robust partner marketing platform that helps affiliates scale with confidence, track performance closely, and discover new growth opportunities. Over 1,200 brands are already harnessing its technology to elevate marketing performance.

Inflektion is reshaping the performance marketing landscape through its superior automation platform, which streamlines the partnership management process and provides actionable insights for achieving intelligent growth.

For more information, visit Everflow and Inflektion.