#Japan #Tokyo #Yoshinoya #TTNE #Hottayu

Hottayu's 4th Anniversary Celebration

Hottayu, the beloved public bathhouse located in Nishiarai, Adachi-ku, Tokyo, will mark its 4th anniversary on April 26, 2026. To celebrate this milestone, a week-long festival will run from April 24 to April 30, 2026, featuring a variety of engaging content and special offerings that highlight the unique experience of enjoying baths and saunas.

Event Overview

• - Duration: April 24 (Thursday) to April 30 (Wednesday)
• - Hours of Operation:

- April 24: 14:00 - 24:00
- April 25 - April 30: 8:00 - 24:00

Event Highlights

1. Yoshinoya Kitchen Car: "Dream Orange Collaboration!"

One of the most exciting highlights of the event is the appearance of Yoshinoya’s kitchen car, which will be making its first visit to the Nishiarai area. For this limited time, guests can enjoy freshly made beef bowls (gyudon) right after their bath, creating a unique dining experience. This collaboration brings together the iconic orange colors of Yoshinoya and Hottayu, offering an innovative post-bath treat. The kitchen car operates daily from 17:00 to 20:00.

2. Limited Edition TTNE Collaboration Merchandise

In partnership with the popular sauna brand TTNE, Hottayu will offer exclusive merchandise designed just for this occasion. Special items include sauna hats, T-shirts, and sandals, all featuring an original logo created for the anniversary. Available in limited quantities, these items are expected to sell out quickly. The product lineup includes:

• - Black sauna hat
• - White and black T-shirts in sizes M, L, and XL
• - Black sauna sandals available in sizes 25cm and 28cm

In addition to TTNE collaboration items, Hottayu will unveil various original merchandise. This includes practical daily-use items, as well as trendy puffy stickers. Additionally, special experiences like the exclusive “Private First Bath Ticket” will be available, providing guests with a memorable and unique moment.

Hottayu Original Merchandise

• - Mesh bags
• - Face towels
• - Puffy stickers
• - Private First Bath Tickets

For sauna users, an exclusive gift will be offered: a limited edition TTNE collaboration sticker upon following Hottayu's official LINE account. This account will also share exclusive coupons that can be used at the local shopping district and nearby stores.

Throughout the duration of the event, Hottayu will also feature popular alternative baths based on customer requests, changing daily to keep the experience fresh and exciting.

Hottayu embodies the philosophy of "Warming this Town," continually striving to enhance the value of the public bathhouse and sauna experience.

About Hottayu

Established in 1942, Hottayu is a longstanding public bathhouse in Nishiarai, Adachi-ku, having served the neighborhood for over 80 years. In 2022, it underwent a major renovation under the concept of "Warming this Town," introducing features such as a herbal sauna inspired by traditional tea rooms, a 160cm deep cold bath, and an outdoor bath. Hottayu continues to evolve as a blend of tradition and innovation, and it was recognized as the top public bath in Japan in 2026. Moreover, there are plans to open a new location in the Kamimeguro area in autumn 2026.

About Pixcel Inc.

Pixcel Inc., headquartered in Tokyo and led by CEO Kazunori Hotta, is a lifestyle company focused on the planning, development, and operation of various lifestyle businesses, including hot springs, accommodation, and wedding services. As the third generation in the public bath business, Kazunori has also been involved in launching the resort wedding segment and played a significant role in the founding of ZOZO, serving in various capacities including external director. The establishment of Pixcel in 2024 marks the latest chapter in his career.