#United States #Hagerstown #Orthopedic Wellness #Structural Elements #Douglas Bertram

Structural Elements® Seeks Multi-Unit Investors for Expansion

Introduction
Structural Elements®, a pioneering name in the orthopedic wellness industry, is on the lookout for experienced multi-unit investors to help accelerate its impressive growth trajectory. After a decade of successful franchising, the brand is well-positioned to take its innovative model to new heights, expanding its reach and enhancing the quality of care provided to patients.

A Unique Business Model
Founded by Douglas Bertram, a seasoned clinician with over 30 years of experience and the author of The Extreme Center, Structural Elements® operates under a dual-FDD model. This unique structure separates the operational aspects of owning a wellness clinic from the clinical care provided, allowing investors without a medical background to embark on this business venture successfully. The core idea is that the body functions optimally when it is well-maintained; thus, the clinic model emphasizes preventive care and wellness.

Since its inception in 2016, the brand has successfully integrated licensed practitioners, including physical therapists and acupuncturists, into its clinics via a micro-franchise model. This strategic setup has enabled various healthcare providers to run their own practices within the Structural Elements® clinics, creating a collaborative and multifaceted healthcare environment.

Innovating Healthcare
Structural Elements® offers a comprehensive range of services aimed at providing holistic wellness solutions. By promoting a client-centered approach, the clinics focus on maintaining the body through evidence-based treatments, moving away from transient wellness trends. Bertram emphasizes that, unlike many wellness brands chasing fleeting fads, his mission is about fostering genuine, effective health improvements and longevity for clients.

The clinic owners manage all business-related functions, including scheduling, billing, and marketing, while micro-franchise practice owners operate their healthcare practices in the clinic. This dual-operation model creates an environment where wellness practitioners can thrive with the support of a well-structured business framework. It helps address common challenges such as turnover rates and unutilized clinic space by ensuring that providers are equally invested in the success of their practices.

Support for Franchisees
With growth in mind, Structural Elements® is dedicated to supporting its clinic owners and practitioners. According to Susan King Glosby, Vice President of Operations, the brand actively assists in finding and training qualified practitioners, reinforcing their commitment to shared success. This ensures that clinic owners are never left to manage solo; their success is a collective effort.

Growth Potential and Opportunities
The franchising opportunity is substantial, targeting experienced operators who can bring business acumen to the table. Interested partners need not have prior wellness experience but should align with the provider-centered culture that defines Structural Elements®. The brand’s clinics range from 5,000 to 7,000 square feet, making them compatible with various wellness portfolios.

Starting funds for franchisees include an initial franchise fee of $65,000, with subsequent clinics available at $52,000 each. The overall investment ranges between $703,000 to $1.4 million, offering a lucrative pathway for multi-unit investors. As of now, Structural Elements® has established a presence in Maryland, Wisconsin, and Florida, with aspirations to expand into Pennsylvania and North Carolina in the near future. The ambitious goal is to reach 125 clinics within five years.

Conclusion
In summary, Structural Elements® embodies a forward-thinking approach to orthopedic wellness. By actively seeking multi-unit investors and licensed providers, the brand is positioned for substantial growth. With a focus on patient-centered care and a robust support system for franchisees, the franchise opportunities presented by Structural Elements® are promising for those eager to invest in the future of healthcare. For more detailed information, visit their website at Structural Elements Franchise.