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Expanding the Alliance: TelevisaUnivision and reVolver Podcasts

In a significant development within the podcasting realm, TelevisaUnivision has announced the expansion of its strategic partnership with reVolver Podcasts. Originally holding a 34% stake, TelevisaUnivision will now take a more active role as the advertising sales representative for reVolver Podcasts in Mexico. This collaboration aims to enhance monetization opportunities for reVolver’s content in the ever-growing and competitive Spanish-speaking podcast market.

A Marked Opportunity in Mexico

Mexico is recognized as the largest Spanish-language advertising market worldwide, and both companies see this as a golden opportunity to capitalize on the burgeoning demand for Spanish-language podcasts. Jack Hobbs, the CEO of reVolver Podcasts, expressed optimism regarding this partnership, stating, "Mexico presents a strategic opportunity for our business's future. By partnering with the TelevisaUnivision sales organization, we gain local expertise and the necessary scale to accelerate our expansion."

The collaboration leverages TelevisaUnivision’s established connections with local advertisers and its extensive commercial infrastructure to increase reVolver’s presence in the competitive landscape of Spanish-language advertising.

The Rise of Spanish-language Podcasts

The surge in popularity of Spanish-language podcasts across the United States and Latin America can be attributed to a growing consumer interest in content that resonates culturally, reflecting language, identity, and everyday cultural experiences. Lists of topics spanning entertainment, lifestyle, business, wellness, sports, and personal development highlight the diverse offerings available under the reVolver Podcasts banner.

Consumers now find podcasts to be an integral part of their media consumption habits, enabling them to stay informed, entertained, and engaged in conversations that reflect their unique perspectives. This expanding ecosystem also supports lesser-known voices and viewpoints that have historically faced underrepresentation in traditional media.

Bridging Brands with Audiences

As Hernán García, Director of Podcast Development at TelevisaUnivision, stated, "This expanded collaboration with reVolver Podcasts allows us to connect advertisers with highly engaged audiences through culturally relevant and premium content.” By leveraging both companies’ strengths, they aim to create significant opportunities for advertisers to authentically reach listeners in impactful ways.

About reVolver Podcasts

reVolver Podcasts stands as a leading digital audio content provider, dedicated to delivering engaging and innovative podcasts across various genres. It emphasizes inclusion and accessibility while continuously shaping the future of digital storytelling. With millions of listeners able to access programs free of charge across platforms such as Apple Podcasts, Spotify, Pandora, Deezer, iHeartRadio, Amazon Music, and directly through the reVolver Podcasts app, it remains a staple in the podcasting industry.

The diverse programming portfolio includes popular shows like 'Erazno y La Chokolata', 'El Show de Piolín', 'The Shoboy Show', and many more, covering everything from sports and music to finances, entertainment, lifestyle, health, and news.

About TelevisaUnivision

A leader in Spanish-language media, TelevisaUnivision boasts the largest portfolio of proprietary content and an impressive production capacity. It stands as the primary producer of original Spanish-language news, sports, and entertainment content across its platforms, which include major broadcast channels and cable networks. The company also operates the largest Spanish-language audio platform in the United States and supports a robust streaming platform known as ViX.

Together, these efforts reflect a commitment to elevating Spanish-speaking audiences and ensuring that they receive top-tier content that resonates across all facets of their lives.